6 Reasons to Work With Physician Referral Marketing

1. 8  K [ We’re committed With local staff and board members who have deep roots in business, we care about your success SIX b a • We understand • The needs of health & medical professionals are unique   reasons K 9 We deliverresults We track and measure our campaigns To partner with us 5  r Z Let’s come& see x We’REaexperts Our backgrounds enable us to provide comprehensive solutions • We’re relationship builders • We open doors and shake hands to gain referrals to your practice $ ( • We deliver personalized service • Tailored to your practice goals and needs S

2. [  We’re committed I With local staff and board members who have deep roots in business, we care about your success

3. about us Strategy. Visibility. Rapport. Growth. Physician Referral Marketing was created in response to the growing needs of physicians for effective marketing, SEO, and referral development.  As we observed physicians being inundated by growing responsibilities related to compliance and practice management, we saw that these healthcare providers were being pulled away from their true calling, which was to give patients the highest quality of care. Our mission is to provide you with “best practices” marketing that helps you achieve your specific goals. We don’t measure our success by work that is simply cute or clever. Instead, we create and apply proven, effective and comprehensive marketing systems that produce quantifiable results. our philosophy

4. about us Ý  Referral growth Our physician liaisons are experts at building rapport and representing physicians, driving increases in referrals. Marketing & Public relations We handle every aspect of marketing your practice, from ad campaigns all the way to developing branded business cards. We’re experts in developing your presence, both online and off. WEB DESIGN We create compelling websites on easily managed platforms, using best practices to ensure you capture patient data and attention. SEO Search engine algorithms are constantly changing, and your approach to optimization needs to continually evolve. We make Google love you. what we do G 

5. about us our mission V I ]  strategy visibility rapport growth We collaborate with you and identify your needs & goals to get you the best possible results. We use online marketing, PR, SEO, and more to put a spotlight on your practice. We increase your referrals by developing and nurturing referral sources. We track and measure the work we do, and provide you with regular updates.

6. our team board board board board Val fiott Operations Makes sure that PRM functions at peak efficiency. Laura mikulski Development & Relations Maintains lines of communication to ensure clients are being served. Ben wojdyla Strategy Develops strategies to get the best results in the shortest time. Derrick mendel Compliance & Communications Navigates red tape and provides technical expertise.

7. II b We understand The needs of health & medical professionals are unique a

8. Analysis concerns one two Where do I start? What will help my practice the most? six ? Marketing your practice Who will do this? Should I hire someone? What qualifications do I look for? How do I know if this is working? P L five THree Who will maintain this? What needs to be maintained? How much should I budget? #  four Is everything compliant with legal restrictions? Am I safe? 

9. Strategies core see results by focusing on what works A comprehensive strategy is necessary for most practices to really see the results in long term visibility and increases in new patients a s w O # g

10. III ( We deliver personalized service Tailored to your practice goals and needs 

11. solutions our process Assess plan outreach measure We create a blueprint to reach our goals We begin building connections and strengthening existing ones We show you our amazing results We take a snapshot of current activities and goals A I Y 4 % l V ( We collaborate with the client to find solutions We begin developing & enhancing presence We create movement on websites and social channels We keep moving you forward strategize develop engage maintain

12. our services service departments  13 1 2 3 3 2      liaisons coordination design content media optimizers  H  G Marketing & pR Outreach & relations WEB DESIGN SEO graphics client management analysts social 2 3 3 1    

13. x We’re relationship builders We open doors and shake hands to gain referrals to your practice IV 9

14. Analysis outreach Should you market for referrals?           P b   f Physician more likely to refer to those they know & trust Physicians who say they have time to network & market face-to-face Percentage more patients seen by physicians who market for referrals Patients more likely to use the physician to whom they were referred Patient more likely to recommend going to a physician they were referred to 70% 84% 42% 33% 20% *based on Nov 2012 study by PRM

15. our physician liaisons what makes our reps great

16. V Z  We’re experts Our staff are expertly trained in the systems they use

17. Analysis online Online & social media focus • In one day on the Internet: • 294 billion emails are sent • 172 million people visit Facebook • 40 million visit Twitter • 22 million visit LinkedIn • 20 million visit Google+ • 4.7 billion minutes are spent on Facebook • 532 million statuses are updated • 250 million photos are uploaded • 864,000 hours of video are uploaded to YouTube

18. Polls Areas of influence 178 174 5 7 Use their mobile device to find & research physicians Research a physician before making an appointment 200 8 Use a computer daily for local & topical searches on issues 168 60 : 6 Would rather watch a video than read about a procedure Would visit a physician based on a referral 60 39 h 2 Will rate and share experiences online Found a physician through online video

19. our competencies We know what drives practice growth

20. K VI We deliver results  We track and measure our campaigns

21. Showcase WEB K BRIEF:Home health care provider needed a functional, attractive site that would facilitate referrals SOLUTION: online forms and utilities make navigating & referring simple. RESULT: increased use of their website & increased referrals Web design & functionality $ å j

22. Showcase SEO K BRIEF:Podiatrist wanted increased web traffic and a more effective site SOLUTION: optimized site for visibility, updated directories, utilized social channels RESULT: massive monthly increases in traffic and increased ranking for keywords SEO & Traffic å j  VISITORS

23. Showcase SEO K BRIEF:Large physician group needed ongoing web traffic support and analysis, increased ranking and less bounced traffic SOLUTION: optimized site for visibility, optimized for specific niche keywords to reduce unwanted traffic RESULT: decreased bounce rate and maintained traffic SEO & Traffic å j  VISITORS

24. Showcase MOBILE K BRIEF:Podiatrist discovered current website wasn’t mobile friendly, and all social efforts were culminating in bounced traffic SOLUTION: create responsive site that scales to the device used and creates a friendly user experience RESULT: increased social engagement, reduced bounce rate Responsive sites, custom solutions å j

25. Showcase referrals K BRIEF:Small practice noticed referrals had dropped off to virtually none, wanted to reconnect with old referral partners and establish new SOLUTION: employed a physician liaison 10 hours per week to perform outreach and education RESULT: increases in new referral sources and referrals from established sources SEO & Traffic å j

26.  • QUESTIONS • and • ANSWERS Go ahead. Ask away. Give us your best shot.  Ready to learn more, or curious about something we offer? We’re available to talk.

27. contact us …but we work everywhere. Headquartered outside Detroit Michigan, we employ a team of amazing individuals working remotely as well as at our offices, and our liaisons are available nationwide. With a 24-7 service desk, our team is able to provide you with round-the-clock solutions and answers, no matter your timezone or location. CONTACT t1(888) 336 1344m 1(313) 920 6133 24-7 SERVICEDESK sphysicianreferralmarketing Mail 23241 Woodward Ave #111 Ferndale MI 48220-1361 we’re based in Michigan e o 

28. FOLLOW us stay in touch with us! FACEBOOKfacebook.com/physicianreferralmarketing Twittertwitter.com/physicianRM Google+plus.google.com/115715758498575172562 vimeovimeo.com/physicianmarketing linkedinlinkedin.com/company/3018426 v x t  

29. See you soon! THANK YOU FOR watching 