The campaign process
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The Campaign Process. Campaign Structure. Nomination campaign General Election campaign Personal campaign Organizational campaign Media campaign. Campaign Challenges. Communication (through media) and financing campaigns News Media

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Campaign structure l.jpg
Campaign Structure

  • Nomination campaign

  • General Election campaign

  • Personal campaign

  • Organizational campaign

  • Media campaign


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Campaign Challenges

  • Communication (through media) and financing campaigns

  • News Media

    • try to manipulate: staged events, limited press conferences, spin

    • Debates

    • Focus on the “horse race” rather than substance


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Campaign Financing

  • Large sums of $ needed to run

    • Not unusual to spend $1 million for Congress

  • Political money is regulated

  • Goal is to prevent any group or individual from gaining too much influence

  • Changes as result of Bipartisan Campaign Finance Reform Act of 2002


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Campaign Finance

  • Individual contributions

  • PAC contributions

  • Political party contributions

  • Candidates sources

  • Public funds

  • Independent expenditures

  • Soft money


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Individual ContributionsBuckley v. Valeo

  • Supreme Court decision concerning the use of family resources

  • Court ruled that no limit could be placed on this amount

  • What’s the basis of the decision?

  • Violation of Freedom of Speech

  • Is this a concern?


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PACs

  • Large proliferation of PACs after Watergate reforms

  • Are they good or bad for process?

  • Money buying influence….BUT

  • Money has always been in politics (and not disclosed)


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Campaign Finance Reform

  • Tremendous growth of soft money contributions

  • Weak regulatory structure (FEC)

  • Appeal of John McCain

  • Enron


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Major Provisions

  • Banning soft money contributions

  • Increasing amount of hard money that individuals may donate

  • New restrictions on advertising close to elections

  • Likely favors Republicans

  • Supreme Court heard challenge on 9/8/03.


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2000 Election

  • Nomination battle

    • Bush and McCain

    • Gore and Bradley

    • Third party??

  • Conventions

  • Debates

  • Campaign/Election

  • Controversy


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