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The Campaign…. Red Bull Stash We're hiding 4-Packs of Red Bull Energy Drink at college campuses across the country. All you have to do is find 'me! Enter your zip code to get clues and your campus scavenger hunt begins. Where are they hidden? All over. Look near the rec center, in the library, where you park, just about everywhere -- but without the clue you'll never see them. And once you find a stash, be sure to claim it so you get a shot at the awesome final stash!
Why Stash? The Campaign • Red Bull Stash began September 9th 2011 and ended September 30th 2011. • The goal was to reach the collegiate audience and drive sales for 4-packs. • They combined the different aspects of mass communications with social media/pr being the central focus.
:One of the most effective ways to engage consumers is to ask them to share their stories, photos and creative ideas with the world. :Red Bull Facebook Stats. (Next Slide 30 mil. Picture.)
Evaluation... What we think. • Red Bull has does this in the past and they were successful. • This Campaign made people excited about Red Bull and this is what the winner said. • "This contest is very fun and I enjoyed not only the tough internet final clue, but also the driving out late at night to find some stashes after work. Its been a wonderful experience and I can say that I have been given wings." • Pros and Cons • Pro- They drove traffic to their Facebook page to get people talking about the campaign. • Con- They did not make specific social media accounts for this campaign alone, which may have confused people trying to find out about it.
