Mediamind campaign process
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MediaMind Campaign Process. Scott Ries | Team Lead, Creative Account Management ANZ. Successful Campaign Process. Download IAB Digital Workflow here. DIGITAL CAMPAIGN b est practice. Successful Campaign Process. Kick Off Call Ad Development Test Pages Attachment Reporting.

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Mediamind campaign process

MediaMind Campaign Process

Scott Ries | Team Lead, Creative Account Management ANZ


Successful campaign process

Successful Campaign Process

Download IAB Digital Workflow here

DIGITAL CAMPAIGN

best practice


Successful campaign process1

Successful Campaign Process

  • Kick Off Call

  • Ad Development

  • Test Pages

  • Attachment

  • Reporting


Kick off call

Kick Off Call

  • Contacts

  • Campaign Details

  • Media Plan Details

  • Creative Details

  • Conversion Tags

  • Reporting


Kick off call1

Kick Off Call

  • Contacts

    • Primary contact is your Creative Account Manager.

    • Creative Team

    • [email protected]

    • p: 02 8243 0000

    • [email protected]

    • Media Team

    • [email protected]

    • p: 02 8243 0000


Kick off call2

Kick Off Call

  • Creative Details

    • How will the success of the campaign be measured?

      • Awareness, Direct Response, Brand Interaction

  • Ad formats

    • Standard, Polite, Expandable, VAST etc

  • Creative concept(s)

    • Provide PDFs or examples

  • Special Features

    • Templates, Blocks, Process

  • Specs

    • Publisher specific templates

  • Training

  • Creative/Ad ID’s ETA


  • Ad development mediamind workshop

    Ad Development: Mediamind Workshop

    Download MediaMind Workshop for Flash MXP


    Ad development mediamind workshop1

    Ad Development: Mediamind Workshop

    Download MediaMind Workshop for Flash MXP


    Ad development mediamind workshop2

    Ad Development: Mediamind Workshop


    Ad development blocks

    Ad Development: Blocks

    creativezone.mediamind.com/blocks.aspx


    Ad development blocks1

    Ad Development: Blocks

    • Highlights

    • Synchronization

    • Contextual from Page

    • Image Upload

    • MapQuest Maps

    • Facial Recognition

    • Webcam

    • Augmented Reality

    • Papervision

    • Full Screen HD Video

    • Polling

    • QR Code Generator

    • Calendar Reminder

    • Send Email

    • Screen Grab

    • Print Coupon

    • Pinterest

    • Twitter Connect

    • Skype Interaction

    creativezone.mediamind.com/blocks.aspx


    Ad development templates

    Ad Development: Templates

    **CreativeAU Specs and Local Templates**


    Test pages

    Test Pages

    • Process

      • Contact details for the publisher team

        • Specific to your campaign if possible

    • Working Ad IDs trafficked to test placements

      • Contact us for help

  • Tags generated and sent

  • URL from Publisher for review

    • Allow for 2-3 days for a functional test page

  • VW Test on WWOS/Mi9


    Attachment

    Attachment

    Download MediaMind Attachment Process.pdf


    Reporting

    Reporting


    Reporting1

    Reporting


    Thank you

    Thank you!


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