The Role of Corporate Communications in Strategic Management. Professor Leif Åberg University of Helsinki, Department of Communication Amsterdam, April 1999. Elements. The Functions of Corporate Communications Corporate Communications and Strategic Management Communication and Change. ?.
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Professor Leif Åberg
University of Helsinki, Department of Communication
Amsterdam, April 1999
and skills !
”A group without goals is like a herd of mustangs galloping on a prairie.
There is speed, sure, but no direction.”
Erkki Tikkanen, a well-known Finnish manager, to the personnel of Labsystems Ltd., after having been called in to save this corporation from a crisis
and skills !Group synergy
”I accept this goal or task and I will give my best to help to fulfill it.”
Vision has been internalized.
When skilled and knowing people are getting motivated, the organization should be able to direct the surfacing energy to a desired direction.
For this, a good strategy and enthusiastic communications are needed!
Rowley’s and Roevens’ model of a ”good chaos”Elements, again ...
product/ sercivesprofile & surveys
coprporate/ manager profile & surveys
BUSINESS IDEA, MISSION
GROUP AND TEAM GOALS
Task centered changeA dynamic model of organizational change
Robin M. Rowley & Joseph J. Roevens:
Organize with Chaos. Lint 1996