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Introduction to Strategic Corporate Management

Introduction to Strategic Corporate Management. Game Scenario. You and your business partners have decided to enter the international microcomputer industry. The microcomputer industry is in its introductory stage of the product life cycle.

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Introduction to Strategic Corporate Management

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  1. Introduction to Strategic Corporate Management

  2. Game Scenario • You and your business partners have decided to enter the international microcomputer industry. • The microcomputer industry is in its introductory stage of the product life cycle. • Several other international firms are entering the market at the same time.

  3. Sales Offices Montreal Toronto Calgary Vancouver Paris Berlin Rome London Beijing Shanghai Guangzho Tianjin New York Atlanta Chicago Los Angeles Curitiba Rio de Janeiro Sao Paulo Belo Horizonte

  4. Regional Web Centers for e-Commerce Toronto Paris Chicago Shanghai Sao Paulo

  5. Market Segments(Market Structure) Mercedes Traveler Innovator Performance Work Horse Cost Cutter Price

  6. Chronology of Events • Q1, organize the team, name the company and contract for a survey of potential customers. • Q2, analyze market information, establish strategic direction and set up shop (build plant, design brands and set up a sales offices and/or regional web centers).

  7. Chronology of Events • Q3, test-market brands, prices, ad copy, media campaigns, sales staffing, and internet tactics. Determine production schedule for each brand. • Q4, study end user feedback, competition, operating performance, employee morale, and financial performance and make adjustments in strategy.

  8. Chronology of Events • Q5, prepare a one-year business plan. Present business plan and financial request to venture capitalists and negotiate equity investment. • Q5 – Q8, initiate international roll-out campaign.

  9. Chronology of Events • End of game, prepare Report to the Board regarding • second year performance, • deviations from plan, • justification for departures, • analysis of current market, and • plan for future.

  10. The complete presentation is available to registered instructors.

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