The role of creativity in strategic thinking
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The Role of Creativity in Strategic Thinking. Agenda. Think Strategically Right Brain/Left Brain Innovation and Creativity Primary Principles of Innovation Creativity Generator It’s All About Possibility Wrap Up and Questions. Strategy.

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Presentation Transcript

Agenda
Agenda

Think Strategically

Right Brain/Left Brain

Innovation and Creativity

Primary Principles of Innovation

Creativity Generator

It’s All About Possibility

Wrap Up and Questions


Strategy
Strategy

  • Determination of the basic long-term goals and objectives of an enterprise, and the adoption of courses of action and the allocation of resources necessary for carrying out these goals

  • Strategic thinking and creativity are requirements of doing this activity well


Strategic thinking
Strategic Thinking

Answers four key questions:

  • Where are we now?

  • Where do we want to be?

  • How do we get there?

  • How will we know?


Reorganizing klee s colour table
Reorganizing Klee’s Colour Table

There are many ways to see the same thing


Right brain or left brain
Right Brain or Left Brain?

  • Are you predominantly right brain or left brain?

  • Do you see the image rotating clockwise or counter clockwise?

  • If it spins clockwise, you supposedly use more of your right brain

  • If it spins counter clockwise, you’re more of a left brain person


LEFT BRAIN FUNCTIONS

  • Uses logic

  • Detail oriented

  • Facts rule

  • Words and language

  • Present and past

  • Math and science

  • Can comprehend

  • Knowing

  • Acknowledges

  • Order/pattern perception

  • Knows object name

  • Reality based

  • Forms strategies

  • Practical

  • Safe

RIGHT BRAIN FUNCTIONS

  • Uses feeling

  • “Big picture" oriented

  • Imagination rules

  • Symbols and images

  • Present and future

  • Philosophy and religion

  • Can "get it" (i.e. meaning)

  • Believes

  • Appreciates

  • Spatial perception

  • Knows object function

  • Fantasy based

  • Presents possibilities

  • Impetuous

  • Risk taking



Think strategically
Think Strategically

  • You can use innovation to meet the gap between increased or new community needs and a lack of financial resources


Innovation creativity
Innovation Creativity

  • Innovation = the development of new ideas or methods, that when implemented, create value

  • Creativity = the ability to transcend traditional ideas. Creativity is the starting point for innovation and is applied throughout the innovation process


Primary principles of innovation
Primary Principles of Innovation

  • Everything is connected to everything

  • New thoughts, new action, new results

  • Everyone is creative and innovative


Everything is connected to everything
Everything is Connected to Everything

  • Everything in the universe affects everything else because they are part of the same unbroken whole

  • We live based on an explicit order (normal everyday thoughts and perceptions) – based on our filters

  • We need to move to an implicate order (beyond normal everyday thoughts and perceptions) – start with the fact that you don’t know the answer and that you are only able to see a piece of a fuller range of possibility

  • What’s the bigger picture?


Small group discussion
Small Group Discussion

  • Everything is connected to everything

  • What are the implications of this principlefor our planning process?


New thoughts new actions new results
New Thoughts, New Actions, New Results

  • Thought is the starting point of every new creation. Thought creates

  • If our thinking doesn’t change neither will the results

  • The range of our present possibilities does not extend far beyond the range of our present thoughts

  • Thinking determines actions. Actions determine results


Nine dot puzzle
Nine Dot Puzzle

Directions: Connect the 9 dots using four straight lines without lifting the pencil from the paper



Small group discussion1
Small Group Discussion four corners even when it doesn’t exist

  • New thoughts, new actions, new results

  • What are the implications of this principlefor our planning process?


Everyone is creative and innovative
Everyone is Creative and Innovative four corners even when it doesn’t exist

  • Creativity and innovation are not rare

  • Creativity and innovation can be studied

  • Can be developed by anyone

  • Less than 5% of people over 45 years are creative. At age 5 it was 90%. What is the conclusion?


Small group discussion2
Small Group Discussion four corners even when it doesn’t exist

  • Everyone is creative and innovative

  • What are the implications of this principlefor our planning process?


Creativity
Creativity four corners even when it doesn’t exist

  • What is the difference between the right answer and the best answer?

  • Don’t stop generating ideas with the first one that you think is “right”. The first “right” answer is not necessarily the best answer

  • What is half of 8?


Creativity generator
Creativity Generator four corners even when it doesn’t exist

  • Scan: need to define the right question

  • Focus: need to use the right criteria

  • Act: build, test, draft, learn

  • Always start with an individual generated list and then work as a group to scan and focus

  • Do not use phrases that shut down the discussion


Scanning guidelines
Scanning Guidelines four corners even when it doesn’t exist

  • Quantity not quality counts

  • Don’t be logical or evaluate

  • Scanning is not about being right

  • Create a free association of ideas

  • Welcome radical ideas


Focusing guidelines
Focusing Guidelines four corners even when it doesn’t exist

  • First, select the right criteria

  • Quality counts – use best judgement

  • Listen carefully

  • Value differences

  • Let your thoughts be known

  • Do not focus while scanning!


Activity
Activity four corners even when it doesn’t exist

  • Scan: Write down all the uses you can think of for my belt

  • Focus Criteria: Most unique idea

  • Do a personal scan and focus (top 3 choices) and then a group scan and focus (top 3 choices)


Questions to stimulate creativity
Questions to Stimulate Creativity four corners even when it doesn’t exist

  • What would you do if there was no money or time limitations?

  • How can we improve this work AND make it more fun?

  • What is the great “gift” in this problem?

  • How else might we define the problem we are discussing?

  • How else might we solve this problem?


It s all about possibility
It’s All About Possibility four corners even when it doesn’t exist

  • The Art of Possibility - YouTube


Discussion question
Discussion Question four corners even when it doesn’t exist

  • How can innovation and creativity be used in your planning process?


Reflection
Reflection four corners even when it doesn’t exist

  • What learnings and reflections do I have from this session?

  • What are some potential actions for my Regional Network?


Wrap up and questions
Wrap Up and Questions four corners even when it doesn’t exist


References
References four corners even when it doesn’t exist

  • GoInnovate! (2003). Making Innovation Happen Seminar and Workbook.

  • Winer, Michael and Karen Ray. (1994). Collaboration Handbook: Creating, Sustaining and Enjoying the Journey. Minnesota: Amherst H. Wilder Foundation.

  • Zander, Rosamunde Stone and Benjamin Zander. (2000). The Art of Possibility. New York: Penguin Books.


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