Horowitz Associates, Inc. – HAI
Download
1 / 14

Horowitz Associates - PowerPoint PPT Presentation


  • 270 Views
  • Updated On :

Horowitz Associates, Inc. – HAI Market Research and Consulting www.horowitzassociates.com 1971 Palmer Avenue Larchmont, NY 10538 914-834-5999. Experience : The Key to Our Success.

loader
I am the owner, or an agent authorized to act on behalf of the owner, of the copyrighted work described.
capcha
Download Presentation

PowerPoint Slideshow about 'Horowitz Associates' - DoraAna


An Image/Link below is provided (as is) to download presentation

Download Policy: Content on the Website is provided to you AS IS for your information and personal use and may not be sold / licensed / shared on other websites without getting consent from its author.While downloading, if for some reason you are not able to download a presentation, the publisher may have deleted the file from their server.


- - - - - - - - - - - - - - - - - - - - - - - - - - E N D - - - - - - - - - - - - - - - - - - - - - - - - - -
Presentation Transcript
Slide1 l.jpg

Horowitz Associates, Inc. – HAI Market Research and Consultingwww.horowitzassociates.com1971 Palmer AvenueLarchmont, NY 10538914-834-5999


Experience the key to our success l.jpg
Experience : The Key to Our Success

Since 1985, Horowitz Associates has been a leading provider of consumer research for cable operators, networks, content providers and technology developers.

Our Mission: Your Bottom Line

Our mission is to provide clients with the crucial consumer and marketing information they needto target key markets and make strategic business decisions.

Horowitz Associates, Inc. 1971 Palmer Avenue, Larchmont, NY 10538 914-834-5999


Surveys unlimited division of horowitz associates multicultural and international research l.jpg
Surveys Unlimited Division of Horowitz Associates Multicultural and International Research

Surveys Unlimited, established in 1992, is the Social, Cultural andEthnic Marketing Research division of Horowitz Associates. This division specializes in research among Hispanic, Black, and Asian consumers in America’s urban markets.

Founded by a cultural anthropologist, Dr. Alisse Waterston, the division is enriched by a multicultural and multilingual staff and has extensive language capabilities, allowing us to conduct culturally sensitive research.

Our expertise in community studies, current social and policy issues and anthropological analysis means we have an in-depth understanding of today’s multicultural consumers– television’s most valuable customers.

Horowitz Associates, Inc. 1971 Palmer Avenue, Larchmont, NY 10538 914-834-5999


Understanding the new urban market l.jpg
Understanding the New Urban Market Multicultural and International Research

Horowitz Associates has developed a model of the new urban market as a site of tremendous growth and opportunity, that replaces tired myths and stereotypes with a new vision.

The urban market includes all places with a population of 50,000 or more.

The New Urban Market:

Cosmopolitan

Ethnically and Racially Diverse

Globally Connected

Urban consumers are the consumers of the 21st century. More than one-third (90 million+) of Americans reside in the country’s urban markets.

Horowitz Associates, Inc. 1971 Palmer Avenue, Larchmont, NY 10538 914-834-5999


A full service market research consultancy our clients benefit from our expertise with l.jpg
A full service market research consultancy, our clients benefit from our expertise with…

Research Methodologies: Consumer, b-2-b and enterprise/employee applications

Quantitative Survey Research and Segmentation: Telephone and Online

Focus Groups

One-on-One Interviews

Secondary Data Analysis

Ethnography

NEW:Integrated Research: Online/Interactive Community Development/Social Networking

Horowitz Associates, Inc. 1971 Palmer Avenue, Larchmont, NY 10538 914-834-5999


Types of studies l.jpg
Types of Studies: benefit from our expertise with…

Attitude, Usage, and Market Potential

Marketing, Positioning and Branding (corporate/local)

Strategic Review: Key Issues in Acquisition and Retention in a Competitive Environment

Primary Research in Local Markets: Customer Satisfaction/ “Net Promoter” Surveys

Usability: Interface, hardware, software

Programming and Channel Carriage

Program Development and Promotion

Advertising Effectiveness and Tracking

Research on Multicultural and Urban Audiences:Hispanic, African-American, Asian

Social, Cultural, and Ethnic Research for International Channels

Horowitz Associates, Inc. 1971 Palmer Avenue, Larchmont, NY 10538 914-834-5999


Syndicated studies l.jpg
Syndicated Studies benefit from our expertise with…

State of Cable and Broadband

State of Cable and Broadband Urban Markets (multicultural study)

FOCUS: Latino

FOCUS: African America

State of Digital and Interactive Television

Broadband Content and Services

FOCUS: HD

FOCUS: DVR

FOCUS: On Demand

FOCUS: Mobile

Horowitz Associates, Inc. 1971 Palmer Avenue, Larchmont, NY 10538 914-834-5999


What we do for our cable and satellite network clients l.jpg
What benefit from our expertise with…We Do For Our Cable and Satellite Network Clients

  • For established and new television networks and content providers, we conduct studies on:

  • Network and brand evaluation and tracking

  • Consumer interest in and preferences for new programming and new channels

  • Multicultural and Latino branding and positioning

  • Affiliate sales and marketing support

Horowitz Associates, Inc. 1971 Palmer Avenue, Larchmont, NY 10538 914-834-5999


What we do for our service provider clients l.jpg
What We Do For Our Service Provider Clients benefit from our expertise with…

For service providers, we study:

  • Impact of new technological developments and increased competition in the marketplace on acquisition and retention

  • Packaging, pricing and bundling of cable, digital cable, broadband, telephone and wireless services

  • Customer satisfaction tracking

  • Hispanic and multicultural branding and packaging

Horowitz Associates, Inc. 1971 Palmer Avenue, Larchmont, NY 10538 914-834-5999


What we do for our technology and ce clients l.jpg
What benefit from our expertise with…We Do For Our Technology and CE Clients

  • For developers of new technologies we conduct consumer and business-to-business research on:

  • Product development, branding/positioning, pricing and packaging

  • Customer satisfaction/user experience

  • Usability: Interface, hardware, software

  • In-market trials

Horowitz Associates, Inc. 1971 Palmer Avenue, Larchmont, NY 10538 914-834-5999


What we do for our advertising agency clients l.jpg
What benefit from our expertise with…We Do For Our Advertising Agency Clients

  • For advertising agencies, we bring our expertise on multicultural consumers, entertainment consumption and multiplatform technologies to bear on:

  • Ad awareness and effectiveness, branding, positioning, pricing and packaging studies

  • Attitudes and usage studies

  • Hispanic and multicultural market development and tracking

Horowitz Associates, Inc. 1971 Palmer Avenue, Larchmont, NY 10538 914-834-5999


Understanding the new digital media environment l.jpg
Understanding the New Digital Media Environment benefit from our expertise with…

  • The current competitive environment is one of unprecedented change in the business of delivering television and other services to the home and now, mobile platforms.

  • There is a confluence of change in the structure of the industry, technology and society:

    • change in terms of competition

    • change in terms of the programming and services that digital and broadband technology affords

    • change in terms of consumer expectations about the where, when and how they can consume content

    • change in terms of the rapidly changing demographics and culture of the U.S. (i.e., multicultural markets, including the U.S. Latino market, America’s young people).

Horowitz Associates, Inc. 1971 Palmer Avenue, Larchmont, NY 10538 914-834-5999


Slide13 l.jpg

A Sampling of Our Clients benefit from our expertise with…

Networks/Programmers A&E Networks ● ABC Action Pay Per View ● America’s Health Network ● Azteca TV ● BET ●BMI ● CBS ● Caracol ● Chaseman Enterprises ● C1TV ●Classic Sports Network ● CNN ● Comedy Central ● CSPAN ●Digital Music Express ● Disney Channel/Disney CableNetworks ● DisneyTeleVentures ● Discovery ● Encore Media Corporation ● ESPN ● ESPN Deportes TV ● ESPN International ● Food Network ● fX /Fox Broadcasting Fox Family ● Fox Sports Northwest ● Fox Sports Bay Area ● Fox Sports en Español ● Game Show Network ● Graff PPV/SpiceNetworks ● Hallmark Channel ● HBO ● Here! TV ● HTS, Home Team Sports ● iN Demand/Viewer's Choice ● Jokevision ● LATV ● Lifetime Television ● MBC Network ● Metro Channels ●MTV Networks ● Music Choice ● NATV/Trio and Newsworld ● NBC Universal/Telemundo Cable ● NESN ● NFL On Demand ●NUE TV, New Urban Entertainment TV ● Outdoor Channel ● Ovation, The Arts Network ● PSN, Prime Sports Network ● QVC Network ●Rainbow Programming ● Russian Kino ● Showtime Networks, Inc. ●Sportschannel Pacific ● Sorpresa ● Tempo ● Turner ●TV Guide Channel ● TV5 ● TVN Entertainment Corporation ●USA Networks ●Warner Brothers ● The Weather Channel ● We ● Wisdom Television ● WWE Broadband and Television Service Providers AOL Broadband ● AT&T Broadband ● Bresnan Communications ●Broadband Services Inc. ● Buckeye Communications ● CVI-Cablevision Industries ● Cablevision Systems ● Cablecasting, Ltd. (Canada) ● Century Cable ●Charter Communications ● Cogeco Cable, Inc. ● Colony Communications ● Comcast Cable Communications ● Continental Cablevision ● Cox Communications, Inc. ●CVI Cable ● DirecTV ● GCI Cable ● Grande Communications ● Greater Media Cable ●Group W ● Insight Communications ● Jones Intercable ● Marcus Cable ● Mediacom Cable ● MediaOne ● OpTel ● Onelink Cable of San Juan ● Prime Cable Corporation ● RCN ● Rogers CableSystems ● Stanford University ●Suburban Cable TV ● Telecommunications, Inc. (TCI) ● Times Mirror Cable ● Time Warner Cable ● TKR Cable ● United Cable ● Viacom Cable Telecommunications ● AT&T ● Bell Atlantic ● BellSouth Entertainment ● Pacific Telesis ●NET Americast ● Sprint PCS● Verizon Interactive/Internet/Technology @Security ● AOL/AOL Latino●Aveo ● CareerPath.com ● Caritasoft ● C/NET ● Digital Music Express ● Gallery Player ● Hewlett-Packard ● Hugeclick.com ● Hi Wire ● ICTV ● Knology ● My DTV ● My Music Choice ● Netco Netvault ● NYNEX ● Places of Color, DME Interactive ● Prodigy ● SOLD/The Nat’l Auction Co. ● Stamps.com ● Worldgate Communications ● Yack.com ● Zapa Digital Arts Advertising Agencies And Consultants Al Punto Advertising ● The Lacek Group ● OMD ●Rasenberger Media ● Red Tettemer ● Reuveni-Pridan/Leo Burnett (Israel) ● Schramm Sports and Entertainment ● TBWA/Chíat Day Associations/Organizations American Museum of Natural History ● BMI ●CTAM ● The John and Mary Markle Foundation ● The National Association of Broadcasters (OMVC Committee) ● National Cable Television Association (NCTA) ● National Association of Multiethnicity in Communications (NAMIC) ● Citizenship Education Fund of Rainbow/PUSH Publications Broadcasting and Cable ● Newsweek ● Tribune Media ● TVSM, Inc. ● TV Guide ●Time-Life Books ● USA Today/Gannett Miscellaneous Anso Retailers ●Beth Israel Medical Center ● Bethel Woods Center for the Arts ● Corelle Dinnerware ● Daisy Brand Sour Cream ● Deutsche Bank Alex Brown ● Fanciful ● Far Hills Country Day School ● Hass Avocado Board ● Holiday Inn/Holiday Inn Express ● Mary Knoll ● McNeil Nutritionals Worldwide ● Real Men ● Six Flags Entertainment

Horowitz Associates, Inc. 1971 Palmer Avenue, Larchmont, NY 10538 914-834-5999


ad