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Social Media: Sharing Your Mission with the Community. September 29, 2010 11:30 am – 1:00 pm Project for Pride in Living. Agenda. Welcome and enjoy your lunch Steve Cramer, PPL Panelists: Tyler Bancroft, HandsOn Twin Cities Susan Beatty, Bremer Financial Services

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Social Media: Sharing Your Mission with the Community

September 29, 2010

11:30 am – 1:00 pm

Project for Pride in Living


Agenda

Welcome and enjoy your lunch

Steve Cramer, PPL

Panelists:

Tyler Bancroft, HandsOn Twin Cities

Susan Beatty, Bremer Financial Services

Beth Mammenga, Goodwill/Easter Seals

Questions and Resource Sharing

Thanks for coming!


What CVC-TC Did…

  • Make the decision.

  • Develop purpose statement.

  • Develop plans with SMART goals.

    • Specific, measurable, attainable, realistic, timely.

  • Provide updates with measurement/impact.

  • Tweak plan.


Measurement Resources

  • URL Shorteners:

    • Bit.ly, Ow.ly

  • Facebook Insights:

    • http://www.socialbrite.org/2010/04/26/how-to-use-facebook-insights/

  • Time savers

    • Hootsuite: http://hootsuite.com/

    • Ping.fm: http://ping.fm/

    • TweetDeck: http://www.tweetdeck.com/

    • Seesmic: http://seesmic.com/

    • CoTweet: http://cotweet.com/

  • Twitter statistics

    • http://tweetstats.com/

    • http://www.twitteranalyzer.com

    • http://www.twitalyzer.com


Results - Facebook

  • Began July 15, 2009.

  • 80 total likes/fans. Gain momentum at launch and awards luncheon.

  • Major benefit: people use Facebook. A lot.

http://www.facebook.com/CVCTwinCities


Results - Facebook

“Only 2 days away! Who's excited for the CVC-TC 2010 Awards Luncheon and 30th Anniversary Celebration? http://bit.ly/awardsluncheon”


Results - Twitter

  • Began July 15, 2009.

    • 141 followers.

    • Following 102.

    • Tweeted 244 times.

    • Listed on 10 lists.

    • Have been retweeted 11 times.

  • Major benefit: More real time conversation.

    http://twitter.com/cvctc


Results - LinkedIn

  • Began December 9, 2009.

  • Closed to CVC-TC members only.

  • 61 members total

  • 15 discussions (upcoming events, links, etc)

  • Major benefit: exclusivity for CVC-TC members. Professional setting.


Results – Picasa

  • Began July 6, 2010

  • http://picasaweb.google.com/ CVCTwinCities

  • 474 pictures!

    • event and newsletter pictures, the CVC-TC PowerPoint video, logos, etc.

  • Major benefit: increased storage capacity, ease of uploading photos, and sharing capabilities.


Results – Links

  • 49 links were clicked on 714 times.

  • Most popular links: Upcoming CVC-TC events and pressroom links.


Bremer Bank


Bremer Bank’s Social Media

Goal: Enhance, Preserve and Protect Bremer Bank’s Reputation.

Launched Nonprofit Resource Specialist Blog in September 2007

Launched @BremerBank on Twitter June 2009

Formed Social Media Council September 2009

Established Social Media Guidelines and Training for Employees March 2010


Bremer Bank’s Social Media

Goal: Enhance, Preserve and Protect Bremer Bank’s Reputation.

Recently completed 10 focus groups across Bremer.

Working on future strategy.

Exploring Bremer Bank Facebook page.

Always thinking of videos, photos and other messages to share. Has anybody really figured it out yet?


NRS Blog


@BremerBank


NRS – Blog Outreach


Bremer Tweets


TweetDeck Retweets


Bremer Bank on YouTube


Bremer Bank on LinkedIN


Community Facebook Page


Bremer Bank’s Social Media

Goal: Enhance, Preserve and Protect Bremer Bank’s Reputation.

Integrate into PR/Communications/Marketing/Community Relations outreach efforts.

Another way to reach people and share your company’s vision and message.

Continue to look for advocates and influencers to help share our story.


HandsOn Twin Cities


HandsOn’s Social Media

Created Facebook account on 2/27/2008

Created Flickr account on 11/6/08

First updated twitter on 9/16/2009


Twitter

Used to direct potential volunteers to upcoming projects and website updates


Twitter

341 tweets (updates)

646 followers

74 lists (Minnesota / Nonprofit)

  • Suffered from sporadic updates due to owner changes

  • Tends to be one-sided


Flickr

Use mainly for Managed Corporate Projects

Uploaded 2,622 items / 14,595 views


Flickr

Switched from Picasa to Flickr because it was more popular

Use Sets/Collections

Tag every photo

Link every photo back to your organization


Facebook

Used to promote upcoming events and new information on our website

We also upload pictures and videos from projects here

955 Friends (we’re not a fan page)

Group conversations lead to longer conversations (increased visibility and engagement)


HandsOn’s Online Presence

A rocky start

Multiple facebook accounts deleted

Distraction from work

Part-time twitterers

Multiple personalities

Solutions

Clear definition of responsibilities and expectations

Make it part of someone’s job, not an addition to their job.


Homework time!

  • Create accounts on Facebook, Twitter, and LinkedIn.

  • Follow/like/join CVC-TC.

    • Twitter.com/cvctc

    • Facebook.com / CVCTwinCities

    • LinkedIn.com and search for Corporate Volunteerism Council

  • Participate in the conversation.

  • Call/email me if you have questions!

    • bmammenga@goodwilleasterseals.org

    • 651.379.5827


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