Social Media Marketing and Web 2.0. What is social media?. A different way to socialize using the web. What are social networks?. A website with a database. What is social media and Web 2.0?. Harnessing collective intelligence Trusting consumers as co-developers
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Community users remain customers 50% longer, spend 54% more than non-community users and visit 9 times more than non-community users
Gift economyThe Web is changing how we do business
In Canada from April 2006 to April 2007
Facebook grew 2424%
YOUTUBE grew 616%
MySpace grew 135%
Fox Interactive Networks
Craig Newmark has said that this is a time of ‘creative destruction’ and that he has a ‘great deal of sympathy for people who run the printing presses’.
He went on to say that it isn’t journalism that is becoming obsolete; rather the delivery methods are changing. ‘Even the kids realize news is important. The problem is that paper is too expensive’.
Craig Newmark, owner and inventor of Craigslist
09-f9-11-02-9d-74-e3-5b-d8-41-56-c5-63-56-88-c0 destruction’ and that he has a ‘great deal of sympathy for people who run the printing presses’.
“Newspapers increasingly reference Bloggers as sources in stories. In just 2 ½ years this has grown from almost nothing to a significant input to media”
Ipsos-Red, June 2005
Blogs need to be frequent. Web 2.0 has created a low attention span. A blog should be posted a MAXIMUM of 3-4 days apart.
Over 41 Million Canadians have visited Facebook.
YouTube is a popular free video sharing website which lets users upload, view, and share video clips. ...
Tobi – http://youtube.com/profile?user=TobiMichelleM
Old media doesn’t die, it just evolves attention span. A blog should be posted a MAXIMUM of 3-4 days apart.