Social media and marketing
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Social Media and Marketing . Presented By: Veronica Noone RoniNoone.com @RonisWeigh. Define Social Media? Popular Social Media Channels 6 Questions to ask when building a Social Media Marketing Strategy. More on the popular channels Companies using Social Media Things to ponder. Agenda.

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Social media and marketing

Social Media and Marketing

Presented By:

Veronica Noone

RoniNoone.com

@RonisWeigh


Agenda

Define Social Media?

Popular Social Media Channels

6 Questions to ask when building a Social Media Marketing Strategy.

More on the popular channels

Companies using Social Media

Things to ponder

Agenda


How would you define social media

How would YOU define Social Media?

Question....


What does social media and ice cream have in common

What does Social Media and Ice Cream have in common?....

http://www.youtube.com/watch?v=MpIOClX1jPE


Social media key points

Social Media Key Points

  • Social

    • enjoying life in communities or organized groups

  • Media

    • an instrument of communication

    • traditionally one-way.

  • Social Media

    • gives you (or your users) the ability to communicate too.


Question

Question....

  • Who are the big players?

  • The popular social media channels available today.


6 questions when building a social media marketing strategy

6 Questions when building a Social Media Marketing Strategy

  • Why?

  • Who?

  • What?

  • How?

  • With What?

  • Is it Working?


Social media and marketing

Why?

  • The biggestMOSTimportant question ever.


Social media and marketing

Who?

  • You Audience!

  • Listen and Observe potential customers.

    • how does YOUR audience communicate/interact online?

    • Which social networks do they engage?

    • What are their goals? 

  • Be a Lurker!


Social media and marketing

What?

  • What are your objectives?

    • Do you want to sell more widgets?

    • Build your brand?

    • Get feedback from customers?

  • Consider both the goals of the company as well as your audience.


Social media and marketing

How?

  • You know the who and the what now we to map it to the how and with what?

  • You need a Strategic plan

    • What approaches will you take to meet the needs/desires/interests of your audience while meeting your own


How cont d

Forums

Blogger sponsorships

There are many to consider.

How? Cont'd

  • Connecting social media marketing tactics and technologies should be based on your who and what.

    • Blogging

    • Microblogging

    • Social Networks

    • Video


With what

linkedIn

YouTube

Again, there are many to consider.

With What?

  • What specific tools will you use?

  • Again, based on the who and the what.

    • Wordpress

    • Blogger

    • Twitter

    • Facebook


Is it working

Is it Working?

  • How will you measure success according to your goals?

    • When will you take benchmark measurements?

    • How frequently will you evaluate efforts?

    • Will there be success metric?

    • Will you share your success with you online users?

    • Sometimes results are intangible.


Currently popular

Currently Popular

  • Twitter

  • Facebook

  • Blogs (Wordpress vs. Blogger vs. MoveableType vs Whatever)

  • Tumblr

  • YouTube

  • Flickr


Let s take a look

Let's Take a look...

  • at some companies rocking the social media.


Social media and marketing

POM

  • pomwonderful.com

    • Online community

    • Engage bloggers who meet their demographic

    • Active in on twitter

      • @pomonline

    • Facebook Fan Page

      • facebook.com/pomwonderful

    • Even linkedIn

      • www.linkedin.com/companies/10912


Absolut vodka

Absolut Vodka

  • absolut.com

    • Strong Presence on YouTube

      • youtube.com/ABSOLUTworld

    • Not on twitter that I can find

    • Inactive/user created Facebook Fan Page

      • facebook.com/moje.stranky


Best buy

Best Buy

  • bestbuy.com

    • Strong Twitter presence

    • @twelpforce

    • @BestBuy

    • http://www.bbyfeed.com/

    • http://techcrunch.com/2009/07/21/best-buy-goes-all-twitter-crazy-with-twelpforce/


Things to ponder

Things to ponder

  • Marketing on the social web is about giving to get

  • Listen as much as you talk

  • Respond quickly... users like real time

  • There is no “right” way.

  • Transparency, Transparency, Transparency,


References resources

References/Resources

  • For a list of references and resources visit my blog...

    SkinnyMinnyMedia.com


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