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Business-to-business or B2B marketplaces refer to virtual or online marketplaces where numerous buyers meet numerous sellers in order to conduct transactions. <br>• In other words, B2B portals offer an e-market for e-business transactions. <br>• B2B market places differ from ecommerce sites (where a single vendor trades with numerous buyers) and information trade directories (where no actual transactions are conducted). <br>Some of the underlying advantages of B2B marketplaces include:<br>• Efficiencies from automation of transactions<br>• Economic advantage of new market intermediaries <br>• Strengthening of demand and supply channels via organized exchanges<br>• Vertical integration of companies <br>The upsurge in popularity of B2B portals is mainly because technology has taken over paper communication.<br>This has speeded up business processes and improved accuracy.<br>The overall effect is improvement in business efficiency and greater satisfaction to customers.<br>With numerous B2B portals available, how does one choose the best or the most appropriate?<br>Here are a few check points that will enable you to separate the good ones from the lot:<br>• It must frequently update data of companies listed. Any B2B portal that does this promptly will always offer the latest information on its web page.<br>• The portal is search engine optimized. This means when you enter the keyword its page rank is between 1 and 10.<br>• The portal is adequately certified by notifications such as VISA, payment gateways, etc. <br>• The portal must provide adequate statistical data about itself. In this regard, Esources is an excellent example.<br>• Feedback, either via word of mouth or through present members, must be good. You must also go through references, reviews, and certificates. Esources.co.uk review has been consistently positive.<br>• A good B2B portal has high class advertisers. <br>• Assess the range of topics covered in the portal. A large number of topics can point to a good knowledge base about its scope of activities. This will indicate the portal’s ability to provide updated and useful data to its members and visitors. <br>Here are some forward-thinking benefits companies reap through B2B portals:<br>• Leverage up-selling and cross-selling opportunities<br>o By reaching out to potential customers and by analyzing the information contained in the portal, suppliers can easily find out what products and services appeal to potential consumers. <br>o This will allow the sellers to make use of cross-selling or up-selling techniques to entice customers to purchase additional products. <br>• Offers customers multiple channels for campaigning <br>o Typically, vendors would like to be on several platforms to increase their exposure. <br>o For example, if a new product is launched, a company would like its announcement in newspapers, journals, blogs, on Facebook, and via email campaigns. <br>o Emails and social media are excellent platforms for delivering real time news and updates of a new product. <br>o Multichannel marketing also allows for connected branding. Personalized messages in each medium help immensely in reaching out to the broadest audience. <br>o B2B portals enable companies to distribute news or promotions across all online platforms. <br>Esources is a wonderful example of a great B2B website.<br>It is the largest wholesale market place in the United Kingdom, allowing businesses to reach out and transact with over 70,000 trade buyers. <br><br><br><br> <br>
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B2B Marketplace – Reinventing Web to Maximize Sales & Customer Satisfaction
Business-to-business or B2B marketplaces refer to virtual or online marketplaces where numerous buyers meet numerous sellers in order to conduct transactions. • In other words, B2B portals offer an e-market for e-business transactions. • B2B market places differ from ecommerce sites (where a single vendor trades with numerous buyers) and information trade directories (where no actual transactions are conducted). Some of the underlying advantages of B2B marketplaces include: • Efficiencies from automation of transactions • Economic advantage of new market intermediaries • Strengthening of demand and supply channels via organized exchanges • Vertical integration of companies
The upsurge in popularity of B2B portals is mainly because technology has taken over paper communication. This has speeded up business processes and improved accuracy. The overall effect is improvement in business efficiency and greater satisfaction to customers. With numerous B2B portals available, how does one choose the best or the most appropriate? Here are a few check points that will enable you to separate the good ones from the lot:
• It must frequently update data of companies listed. Any B2B portal that does this promptly will always offer the latest information on its web page. • The portal is search engine optimized. This means when you enter the keyword its page rank is between 1 and 10. • The portal is adequately certified by notifications such as VISA, payment gateways, etc. • The portal must provide adequate statistical data about itself. In this regard, Esources is an excellent example. • Feedback, either via word of mouth or through present members, must be good. You must also go through references, reviews, and certificates. Esources.co.uk review has been consistently positive. • A good B2B portal has high class advertisers. • Assess the range of topics covered in the portal. A large number of topics can point to a good knowledge base about its scope of activities. This will indicate the portal’s ability to provide updated and useful data to its members and visitors.
Here are some forward-thinking benefits companies reap through B2B portals • Leverage up-selling and cross-selling opportunities • By reaching out to potential customers and by analyzing the information contained in the portal, suppliers can easily find out what products and services appeal to potential consumers. • This will allow the sellers to make use of cross-selling or up- selling techniques to entice customers to purchase additional products.
Offers customers multiple channels for campaigning • Typically, vendors would like to be on several platforms to increase their exposure. • For example, if a new product is launched, a company would • like its announcement in newspapers, journals, blogs, on Facebook, and via email campaigns. • Emails and social media are excellent platforms for delivering real time news and updates of a new product. • Multichannel marketing also allows for connected branding. Personalized messages in each medium help immensely in reaching out to the broadest audience. • B2B portals enable companies to distribute news or promotions across all online platforms.
Esources is a wonderful example of a great B2B website. It is the largest wholesale market place in the United Kingdom, allowing businesses to reach out and transact with over 70,000 trade buyers.
