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Ad agency and its functions

If yes, contact Adinn, one of the top advertising agencies in Madurai, Tamil Nadu offers you all types of advertising methods such as outdoor advertising, roadshows advertising, and online advertising. Choose the most preferable advertising method and become visible to all people. For more details visit https://www.adinn.com/<br><br>

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Ad agency and its functions

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  1. Ad agency and its functions

  2. Introduction • We are South India’s premier solutions driven agency that blends ideas with local market knowledge to develop customized experiences for brands to connect with audiences. • Top advertising agencies in tamil nadu are Adinn Advertising Agency • We use an integrated marketing approach to optimize return on investment by blending technology, creativity with face-to-face real life engagements; thus transforming brand experiences into compelling and long-lasting results that ignite interest, stimulate trial and generate loyalty for brands.

  3. What is Advertising? • Promotion of goods, services, companies and ideas. • Marketers see advertising as part of an overall promotional strategy. • Other components of the promotional mix include publicity, public relations, personal selling, and sales promotion. • Process where in a message is designed.

  4. communication • Various mediums used for communication. • Attract, modify, change and influences public opinion. • Everyone needs to advertise. • Various ways for advertising(trade magazines, transit sign on buses, lamp posters, banners, etc).

  5. Three Major Sectors • Advertising Industry Has Three Major Sectors • Business or organization which wishes to advertise. • Media which provides the medium for advertising. • Ad-agency which creates the ad to suit the need of the firm.

  6. Advertising Agency • The Association of Advertising Agencies of America ( AAAA) defines advertising agency as “An independent business organization composed of creative and business people who develop, prepare and place advertising media for sellers seeking to find customers for their goods and services.”

  7. History Of Ad Agency • Period of early growth 1841 – 1865 • Wholesaling Period 1865 – 1880 • Semi Service Period 1880 – 1917 • Service Period 1917 – Present

  8. Advertising Process • Typical Work Flow in an Ad Agency • Types of Advertising Agencies • In house work • All Sizes • Selecting an Ad Agency • Full Service Agency • Provides a range of marketing services. • Services directly related to advertising such as copywriting, artwork, production of ads, media planning etc.

  9. Conclusion • Technology enables both advertisers and consumers to achieve their respective goals. • Advertisers began to shift strategies from mass advertising to catering to consumer desires. • This fundamental shift to advertising serving as entertainment through digital media technologies is characterized as advertainment. • The nature and characteristics of advertainment contribute to various effects on society.

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