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A Guaranteed Program to Accelerate New Sales & Profits
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A Guaranteed Program to Accelerate New Sales & Profits

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  1. A Guaranteed Program to Accelerate New Sales & Profits

  2. Technicians’ Frustration: “No one stocks YOUR new products…” Distributors’ Frustration: “You come out with so much – we can’t afford the investment, inventory risk, space and time to add it all .” • Experience >20% Sales Growth Annually • Become the First Call on Formerly “Dealer Only” Parts

  3. Stock Formerly “Dealer Only” Parts & Line Update SKUs Every Month • Each Month, New “AA” Thru “D” SKUs Are Shipped to Your DC Location(s) the Day the Part is Available from Dorman • Provides Same or Next Day Availability to Your Customers

  4. What’s Significant About Formerly “Dealer Only” Parts? • Technicians are already buying them from the Dealer • Provide a solution to the Technician • Don’t like buying from the Dealer (their competitor!) • Everyone enjoys talking about NEW

  5. Promote Your Stocking Commitment to Your Customers • Distribute to Stores & Commercial Accounts • Identify your business as the destination for Formerly “Dealer Only” Parts

  6. New Product Announcements Create Awareness & Pull Thru Sales • Monthly Emails Sent to Your Customers From You • Gives You Something New to Talk About Every Month

  7. Monthly E-Mail Process • Email Sent to You From HQs • Notification that New Products are In Stock • Email Sent to Your Customers • Product you learned about 30 days ago

  8. Training Website Helps You Prepare for Your Next Sales Call • Learn the Features & Benefits of Newly Released Parts • Print New Product Announcements • View Service Dealer Guides • View Installation Videos View Training Site

  9. Prepare for Your Next Sales Call Look for These Symbols Highlighting Parts with “Stories • Dorman Engineered • Reduce Repair Cost – Replace Just the Failed Part • Replacements for RUST Prone Parts • Diesel • Complete Kits-Includes Everything Needed for Installation

  10. What’s in it for me? • Move Up the Call List & Build Customer Loyalty • Get the Category Sale by Saying “Yes”to the Ancillary Part • Earn New Accounts or Add Key Lines With “Good” Accounts

  11. Thank You! Questions?