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Category Management Oatmeal . Ryan Knotts and Reid Knotts . Category Definition. Know Your Customers. Demographics . Quaker Demographics. Private Label Demographics. Cream Of Wheat Demographics. Malt-O-Meal Demographics. Category Role: Step Two. Category Assessment.

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category management oatmeal

Category Management Oatmeal

Ryan Knotts and Reid Knotts

display space
Display Space
  • Quaker- Large display space/ Large amount of SKU’s. Also found in almost all stores
  • Great Value- Higher Gross Margins. High display space along with high number of SKUs.
  • Market Pantry- Sold exclusively at Target.
  • Malt-O-Meal- terrible display space and limited SKU’s
  • Ozark, Aldis, Marvins- Very limited Assortments, small shelf space