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Digital marketing

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Digital marketing

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  1. Digital marketing

  2. What is digital marketing? • Digital marketing, also called online marketing, is the promotion of brands to connect with potential customers using the internet and other forms of digital communication. This includes not only email, social media, and web-based advertising, but also text and multimedia messages as a marketing channel. • Essentially, if a marketing campaign involves digital communication, it's digital marketing.

  3. Types of digital marketing • Search engine optimization (SEO) • Pay-per-click • Social media marketing • Content marketing • Email marketing

  4. SEO • SEO means Search Engine Optimization and is the process used to optimize a website's technical configuration, content relevance and link popularity so its pages can become easily findable, more relevant and popular towards user search queries, and as a consequence, search engines rank them better.

  5. Pay-per-click • Pay-per-click (PPC) is an online advertising model in which an advertiser pays a publisher every time an advertisement link is “clicked” on. Alternatively, PPC is known as the cost-per-click (CPC) model. The pay-per-click model is offered primarily by search engines (e.g., Google) and social networks (e.g., Facebook). Google Ads, Facebook Ads, and Twitter Ads are the most popular platforms for PPC advertising.

  6. Social media marketing • Social media marketing (SMM) is a form of internet marketing that uses social media apps as a marketing tool. • These social media platforms enable brands to connect with their audience to: • build a brand; • increase sales; • drive traffic to a website; and • build a community of followers to share and engage with content.

  7. Content marketing • Content marketing is a marketing strategy used to attract, engage, and retain an audience by creating and sharing relevant articles, videos, podcasts, and other media. This approach establishes expertise, promotes brand awareness, and keeps your business top of mind when it’s time to buy what you sell.

  8. Email marketing • Email marketing is a form of marketing that can make the customers on your email list aware of new products, discounts, and other services. It can also be a softer sell to educate your audience on the value of your brand or keep them engaged between purchases. It can also be anything in between.

  9. Benefits of DM • High revenues • Cost effective than traditional marketing • Earn people trust & build BRAND reputation • Content performance & lead generation • Compete with large corporations • Real time results

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