Leicester Mercury - PowerPoint PPT Presentation

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Leicester Mercury

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  1. Leicester Mercury Product Information

  2. Key information • At the heart of all local trade the Leicester Mercury is the connector between local consumers and businesses • Broad range of supplements, including Business, More Jobs, More Motors, More Homes and the Week • At the heart of the local community for over 130 years, making it the oldest, most trusted media in the local area • Committed to serving our community by providing powerful news coverage, exclusive major stories, and campaigning on issues that impact upon our readers and their lives • Provides local businesses with a responsive advertising platform, which reaches a wide audience

  3. Consumer engagement • The Mercury is read by 378,424 people across the week1 • The Mercury is read by more people than any single national daily newspaper2 • 57% of local people who believe what is in their local paper more than national newspapers are Mercury readers2 • 6 out of 10 people who believe that advertising helps them make the best purchases are weekly readers of the Mercury2 • 27% of Mercury readers admit to having expensive tastes2 Source: 1. Jicreg April 2012 2. NML audience research 2010 (Kantar Media Readership Survey)  & TGI (TGI GB 2010 Q1 Double base, Oct 2007 - Sep 2009) Base: Adults 16+ in Mercury research area (601)

  4. Profile of readers by demographic • The Mercury is read across all demographics Source: NML audience research 2009 (Kantar Media Readership Survey) Base: Adults 16+ in Mercury research area (601)

  5. Reach by demographic Source: NML audience research 2009 (Kantar Media Readership Survey) Base: Adults 16+ in Mercury research area (601)

  6. Coverage

  7. Mail Product Information

  8. Key information • 4 editions: • Leicester, Oadby & Wigston • Ashby • Coalville • Lively mix of local news, events and sport • All the latest from the world of celebrities, science and medicine, TV highlights, puzzles, and local jobs and motors guides • Published every Thursday Source: 1. Publishers statement June 2012, (latest ABC July - Dec2011 106,229 100% free, Leicester 63,524, Ashby 7,429 Coalville 14,7873 Loughborough and Charnwood 20,403)

  9. Profile of readers Source: NML audience research 2010 (Kantar Media Readership Survey) Base: Adults 16+ in Mail research area (86)

  10. Distribution area

  11. Key Information • Concise, informative, sound-bites • Local content – Metro Life • Mix of news, features and entertainment • Metro provides an excellent medium for capturing the attention early in the day of potential job-seekers, house-hunters, car buyers and investors

  12. Key information • The number one local website for local and regional news, sport, entertainments and classifieds • The local choice for motors, property and jobs with direct access to jobsite.co.uk, FindaProperty.com and motors.co.uk • Provides an unrivalled local audience reach for advertisers to target local consumers • The site offers a number of advertising opportunities, from front-page impact advertisements to banners, videos around the various sections of the site

  13. Leicestershire and Rutland Life • Compelling interviews with the stars of Leicestershire, whether on TV or down your street • Ideas on homes, fashion, beauty, fitness, food, travel, motoring and leisure • High quality design, writing and photography • Delivered directly into affluent homes and the hands of your customers • Copies also available through venues and retailers

  14. Leicestershire Life coverage Distribution 10,000