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champions of change

champions of change. “New Interpretations of City and Culture” 28 October 2009 Mairi Robertson. If you don’t move forward, you’re standing still, or worse.

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champions of change

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  1. champions of change “New Interpretations of City and Culture” 28 October 2009 Mairi Robertson

  2. If you don’t move forward, you’re standing still, or worse • We operate on the cutting edge of technology content provision, bringing business people, technologists and creative people together; bringing clarity, honesty and focus to the table • Our research and consulting arm is the knowledge hub around which the rest of the business revolves • Our bespoke skills development and mentoring programme, nmp Accelerate, is designed to help high growth digital media businesses achieve their commercial potential • We help create highly distinctive Media Cities providing a physical focus for digital media and technology industry activities in the development and regeneration of cities

  3. Structure • Regeneration - the why • Creative Industries - the how • A victim of its own success - the issues • Examples of where its worked – the successes • Building a city from scratch – the future?

  4. What is regeneration? • “Regeneration is a set of activities that reverse economic, social and physical decline in areas where market forces will not do this without support from the Government.” • Economic regeneration and opportunities brings social benefits • Long term, sustainable growth • Three measures of success: • Improving economic performance • Create conditions for business growth • Create places people want to live • UK Government commitment to regeneration- Predicted spend of £6.5b up to 2011

  5. Role of Creative Industries- City Regeneration • Creative industry growth in last 10 years across UK • Grown twice the rate of national economy • 2m people employed • £60b contribution to economy • Use of Creative and Digital industries to aid regeneration: • E.g. Glasgow, The Northern Quarter in Manchester and the Jewellery Quarter in Birmingham. • embraced the creative industries • eased transition from traditional manufacturing industries into a service based economy

  6. Creative and Digital Industries create a vibrant atmosphere and drive re-population

  7. The victim of success • Area becomes developed and desirable • Cost of accommodation increases sharply • Creative community dispersal • Soho, London > Shoreditch

  8. WASPs - Scotland • Strategies to retain Creative organisations • Reward for loyalty? • Ownership incentive? • Workshop and Artists Studio Provision Scotland (WASP) • Over 30 years old • One of Scotland largest Arts organisations • Raised over £15m with partner charity to redevelop studios for artists • 17 locations in Scotland provides affordable space for 750 artists per year • Long and short term strategies to improve Arts community in Scotland

  9. Digital City - Middlesbrough • Digital media, technology and creative cluster • Successful and on the way to being self-sustaining • Complete range of services & facilities • Made possible by a strong partnership between the commercial and academic worlds DigitalCity Business Boho Zone Institute of Digital Innovation University of Teesside

  10. Creative Industries Precinct - Brisbane • Dedicated to creative experimentation and commercial development in CI • Interactive exhibition spaces, an experimental black-box theatre, a parade ground and outdoor terraces • Strong links with Queensland University of Technology • Specialist business incubator and support

  11. Hilversum Media Park • Centre for Dutch radio and television - all the principal networks having their headquarters there • Concentration of highly-skilled, innovative and creative activities • 4,500 employees • 180 companies • 150,000 m2 of business floor area. • continued expansion • Attracts 1,000-1,500 visitors a day including business visitors and tourists • Museum, fitness facilities, and childcare with plans to develop a theme park, multiplex cinema, cafes and hotel

  12. Seoul Digital Media City • Home to digital media R&D firms; firms that create cultural material; companies whose core business benefits from digital media technologies; digital broadcasting centres; technology-oriented office space; and firms that either create or provide entertainment • Schools, housing for the employees of international firms, moderate and lower-income housing, commercial and convention facilities, entertainment zones • “Media Street” - living laboratory environment

  13. The challenges facing new media cities • Often property-led, regeneration projects when the focus needs to be on people, footfall and community building • Insufficient investment sustained over a long enough timescale • Often driven by politics rather than the market – making it difficult to create the natural ecosystem of the supply chain • Failing to offer a set of compelling services to help mark it out as a world class business location, resulting in failure to accomplish target of new tenants • Inability to clearly define the USP • They all have a dip that results in a loss of momentum – this is never predicted or well managed

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