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Working together towards a global clean and sustainable energy future. Presented by Peggy Liu, Chairperson. JUCCCE Summary. Why? Energy situation is urgent Governments need an actionable path to achieve green GDP growth

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Working together towards a global clean and sustainable energy future


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    1. BVA-262622-705-20070707-GE3-v6 Working together towards a global clean and sustainable energy future Presented by Peggy Liu, Chairperson

    2. BVA-262622-705-20070707-GE3-v6 JUCCCE Summary • Why? • Energy situation is urgent • Governments need an actionable path to achieve green GDP growth • China and the US will mutually benefit from cooperation on energy issues • What? • A non-profit whose mission is to deliver a significant improvement towards energy productivity and a clean energy economy • Focus on 5 grand challenges- industrial, building, transportation, renewables, cleaner coal • Focus on areas of greatest impact-- initially the China market • When? • Within 10 years • How? • Driving near-term, self-sustaining programs • Who? • Involve top-level players from across the industry

    3. BVA-262622-705-20070707-GE3-v6 Agenda • Where are we now? • The JUCCCE Framework – approach, differentiation • Network of advisors • Project scope and sample projects • How can different groups get involved?

    4. BVA-262622-705-20070707-GE3-v6 Where Are We Now? Reword with steve • Global environmental consequences requires wide-scale cooperation • US and China are 2 top energy users and emissions producers • Fast increase in emissions due to China’s increasing dependence on coal for energy • Energy demand fast increasing. Clean energy technologies not keeping pace • China’s rising living standards and GDP targets increases energy use • Consumer and industry awareness is low • Just cancelled the “Green GDP” program as hard to achieve (this week) • Current energy infrastructure is a leaky bucket. • Energy efficiency improvements is cheapest form of energy supply • China policy programs are good. But need to enable local implementation. A significant global improvement requires a multidisciplinary, market-driven approach

    5. 264 • End-use energy demand* by region • QBTU CO2 intensity by region Billion tonnes • 35.1 • 613 • 422 • 23.9 • Rest of • world • Rest of world • 1.2 • Middle East • Middle east • 23 • Japan • Japan • 1.1 • 20 • 1.2 • 21 • Northwestern Europe** • Northwestern Europe** • 2.1 • U.S. • China • China • U.S. • 2003 • 2020 • 2003 • 2020 • Share of the U.S. and China • Percent • 40 • 43 • 36 • 38 BVA-262622-705-20070707-GE3-v6 US and China are 2 top energy users and generators of emission * Transformation losses (power generation. refining) allocated to end-use segments ** Belgium, France, Germany, Island, Ireland, Luxemburg, the Netherlands, Norway, Switzerland, and the United Kingdom

    6. BVA-262622-705-20070707-GE3-v6 Must Increase Energy Efficiency Improvements Since 1990, the rate of energy efficiency improvement in IEA countries has been much lower than in previous decades Rate of Energy Efficiency Improvements Rate of Energy Efficiency Improvements Source: APAC

    7. Best Practices From around the world China Quick policy decisions Low implementation ability Fast improving living standards High new building rate Heavy industry Awareness low US Slow policy changes Good implementation ability High living standards Building improvement rate high Service industry Awareness growing fast Manuf Capacity Engineering Capability Human Resources Technology Mgmt Best Practices Financial Resources BVA-262622-705-20070707-GE3-v6 Cooperation Towards a Common Goal Synthesize and Apply International Best Practices to China and US markets

    8. BVA-262622-705-20070707-GE3-v6 JUCCCE Mission • Our vision – a global clean and sustainable energy future • Our mission – To drive initiatives that enable a significant improvement towards energy productivity and a stable clean energy supply within 10 years, while building trust and cooperation between China and the US • Organization – A non-profit spanning China and the US that incubates self-sustaining programs To drive Significan improvement Self sustaining

    9. BVA-262622-705-20070707-GE3-v6 The JUCCCE Difference From Other Groups • Focus on energy productivity & clean energy • Initial market focus on China • Accelerate 30 years of clean energy developments into 10 years • Develop integrated roadmap to drive and manage near-term, action-oriented programs ("how" not "should") • Network hub of the clean energy market by bringing government, industry, investors, research, media and other groups

    10. BVA-262622-705-20070707-GE3-v6 The JUCCCE Framework A clear and actionable path to energy productivity and cleaner energy supply with near-term milestones

    11. Build topbrain trust • Implementstep-change initiatives • Synchronize industry efforts • Drive positive momentum BVA-262622-705-20070707-GE3-v6 JUCCCE Approach Strategic, yet tactical. Near-term. Market-driven. • Work with key leaders in US and China government • Cross-functional – investors, industry, research, media and consumers. • Use full-time business professionals to focus resources • Get top-down view of key impact areas • Break problem into economically rational, bite-sized chunks • Focus on enabling self-sustaining market transformation • Use JUCCCE Framework to prioritize projects by feasibility, impact and uniqueness • Central nexus to direct change and manage information flow • Work with government agencies to enable implementation of policy goals • Facilitate dialogue and cooperation between China and US • Near-term milestones in rapid succession to create excitement in the industry • Work closely with media to drive energy awareness in China To create excitement in industry

    12. BVA-262622-705-20070707-GE3-v6 JUCCCE Brain Trust of Advisors Cross-border, interdisciplinary teams Work on this with steve • China and US Government leaders and advisors • Energy experts • Top executives in industry • Cleantech investors around in US and China • Leading research Institutes in US and China • Media • Energy groups

    13. Feasibility 1 • <3 yr milestone • Resources within reach • External uncertainties e.g. policy, immaturity of technology Comparative Advantage 3 Energy Impact 2 • Fit with JUCCCE's unique value proposition in: • Access to public/private sector thought leaders • Access to investors/media • Top-down view of ecosystem • Organizational/profession-al management capability • Net contribution to long term energy supply/demand balance • Net contribution to address emission & other environmental challenges BVA-262622-705-20070707-GE3-v6 JUCCCE Project Prioritization SMART (Specific, Measurable, Attainable, Realistic, Timely) H M L

    14. 5 Grand Challenges: Energy Focus Areas Enable Industry Transformations Programmatic Tools • Educate • Create awareness • Adapt & distribute leading standards • Showcase int'l best practices • DriveCooperation • Facilitate cross-discipline, cross-border communication • Align interests among all parties • Facilitate technology/ skill/ experience transfer • Expand Business Opportunity • Increase financial & human capital • Strengthen supply chain • Offer back-office & management support • Enlarge scale of existing projects • Increase Energy • Efficiency to reduce • demand • Green Buildings • Industrial • Transportation • Increase Clean Fuel • Supply • Renewables • (e.g. non-food biofuel) • Cleaner Coal • Faster information flow • Integrated energy efficient physical ecosystems • Accelerate technologies into marketplace and use BVA-262622-705-20070707-GE3-v6 JUCCCE Programs for Big Change titles Towards a Low Carbon and Energy Efficient Economy

    15. BVA-262622-705-20070707-GE3-v6 5 Grand Challenges in China title Reducing demand is cheapest form of supply. Biggest impact in China • Area Goals • Green Building • Industrial • Enhance energy efficiency design capability and % of overall buildings • Increase % implementation to EE designs • Encourage more energy efficient operations for tenants/operators • Increase energy efficiency • Enhance energy efficient design capability for industrial sector • Showcase best practices in integrated system design (e.g. integrated industrial park, IGCC) • Scale low-emission public transportation • increase energy efficiency of standard cars in-use Transportation Renewables Cleaner Coal • Deepen cellulosic ethanol expertise • Broaden distribution of equipment & training for small scale biofuel • Lower technology transfer barriers • Increase cleaner energy supply • Proliferate "cleaner coal" equipment and introduce operations best practices • Explore carbon capture sequestration feasibility in China

    16. BVA-262622-705-20070707-GE3-v6 Biggest Energy Savings Come From Integrated Systems Approach-- Not a single product or fuel source JUCCCE value is in building a compelling case for everyone to work together in a system that benefits all parties

    17. Rapidly changing market means new players, new information, new technologies • Lack of information makes it hard for governments, industry and consumers to make the right energy choices • Build integrated physical ecosystems that minimize waste and balance supply and demand • Accelerate Information Flow • Accelerate Technologies into Use • Energy Efficient Physical Ecosystems • Commercialize clean energy sources and deploy energy efficient solutions faster • Wider local selection of products, systems and services BVA-262622-705-20070707-GE3-v6 Transforming the Energy Industry By Focusing on Integrated Systems That Deliver Sustainable Energy Productivity

    18. Help governments implement green GDP goals • JUCCCE interdisciplinary roundtables Synthesize best practices of energy efficient systems • Online best practices resource • Online map of key energy people and projects to facilitate partnerships • Online press information resource • Quickly educate new players • China documentary • Long-term consumer awareness ad campaign Make “green” an aspiration BVA-262622-705-20070707-GE3-v6 Accelerate Information Flow Connect and Educate Objective Example Projects

    19. DISCUSSION TEMPLATE • Impact • Problem • Solution • Key decision makers and influencers, nascent industries and changing technologies need clear vision of "ideals" in energy systems • Best practices must be adapted locally BVA-262622-705-20070707-GE3-v6 Example Project (Information Flow) Shared Best Practices Bank • Feasibility: H Impact: H Comparative Advantage: H

    20. Illustrate best practices for industrial designers to balance energy supply to match demand and share energy resources • Develop model for ideal integrated industrial park • Enable more chemical plant and power provider joint ventures for IGCC power generation • Design new green communities in mind with land use for efficient transportation, and energy zoning • Develop showcase green community and distribute best practices BVA-262622-705-20070707-GE3-v6 Foster Energy Efficient Physical Ecosystems Introduce better models for local implementation Objective Example Projects

    21. DISCUSSION TEMPLATE • Impact • Problem • Solution BVA-262622-705-20070707-GE3-v6 Example Project (Physical Ecosystems) Example Foster IGCC Chemical Plant & Power Provider JVs • Feasibility: M Impact: H Comparative Advantage: M • China has the opportunity to leapfrog in Integrated Gasification Combined Cycle (IGCC) by adding turbines to gasifier capacity at chemical plants. But the chemical plants and power providers have very different mentalities. • Power generated by IGCC must be able to be sold to the grids at good price

    22. Educate buyers on what products are available • Online marketplace for energy efficient products Link showcases to products while provide training and support locally • Green building centers of excellence • JUCCCE business plan competitions and cash prizes • Focus on specific pilot projects for technology transfer (NOX/SOX reduction or carbon sequestration) • Accelerate commercialization BVA-262622-705-20070707-GE3-v6 Push Technologies Through Supply-Chain Into Use Accelerate time from commercialization to deployment Objective Example Projects

    23. DISCUSSION TEMPLATE • Impact • Problem • Solution • China’s heavy industry and coal plants emit large amounts of NOx/SOx that combine with water in the atmosphere to form acid rain • Mature abatement technologies and regulatory practices exist in US but have yet to proliferate in China • Installed SOx equipment is not necessarily used due to operational expense BVA-262622-705-20070707-GE3-v6 NOx/SOx Abatement Technologies & Credit Trading Example Long-Term Project Word changes • Feasibility: Impact: Comparative Advantage:

    24. Accelerate Information Flow Foster Energy Efficient Physical Ecosystem Push Technologies Thru Supply-Chain Into Use • Foster IGCC joint ventures between chemical plants and power providers • Model integrated industrial park • LEED translation/adaptation • A showcase green community with integrated low-emission public transportation • Precision-built middle-class apartments • Annual JUCCCE green building awards • Scale energy service companies (ESCO) • Online matchmaking for research-funding, people-employers, companies-funding • Online marketplace for energy efficient products • Energy efficient products bulk buying consortium • Support hot-line • Cellulosic ethanol JVs • Scale number of low-emission buses in China • Transfer NOx/ SOx/ etc. abatement technologies • Carbon capture sequestration studies • Online who’s who map • Nationwide compact fluorescent lighting swap • China “green” documentary • Long-term China-wide consumer awareness campaign • Online press information resource • Monthly green designers toolkit mailing • Children's book of "Energy/Emission/Water footprints of everyday items" BVA-262622-705-20070707-GE3-v6 Other Potential Projects Add LEED Shuffled order

    25. BVA-262622-705-20070707-GE3-v6 Everyone Has a Role in Saving the Planet 10 years is a short time.We have much work to do

    26. Government provides • Policy incentives (e.g. Local tax incentives, subsidies, preferential loans, land use) • People support to facilitate projects BVA-262622-705-20070707-GE3-v6 How Can JUCCCE Work with Government? • JUCCCE provides • Methods for achieving GDP growth while meeting national energy efficiency and emissions targets • Local implementation tools and training • Publicity for showcases • Create more job opportunity through attracting industry • Provide partnerships with foreign companies and access to foreign capital • Sample programs • Chemical company JV with power provider for IGCC, sell power to grid • Integrated industrial park with worker residences zoned for CCHP. Co-gen, shared utilities. • Smart power grid technologies • Pilot technology programs through technology transfer • Green community showcase integrated with low-emission public transportation • Showcase zero-energy government headquarters

    27. Access to JUCCCE network and insight into energy industry Help define JUCCCE strategy • Participate in and fund JUCCCE projects: • Online marketplace • Green building centers of excellence • Shared best practices resource • Bulk buying consortium Expands business opportunity and educates customers. Publicity. Build "Save the Planet" corporate image No-risk way to create good corporate social responsibility image • Implement voluntary purchaser "donations" on luxury sales to fund JUCCCE projects Publicity Visibility for key executives Participate in JUCCCE press interview bureau BVA-262622-705-20070707-GE3-v6 How Can Corporations Get Involved? Corporation Role Corporation Benefits

    28. Venture capitalists: strategic advice on JUCCCE projects Access to JUCCCE network and insight into energy industry Deal flow High return on investment • Financing JUCCCE projects Access to senior executives at portfolio companies with mature technologies Publicity and business partners to portfolio companies Publicity and business partners to portfolio companies Participate in JUCCCE press interview bureau BVA-262622-705-20070707-GE3-v6 How Can Investors Get Involved? Investor Role Investor Benefits

    29. News media publishers: donate ad space to consumer awareness campaign Free access to JUCCCE press information resources • Media: donate ad space to consumer awareness campaign Good social image, goodwill Editorial: JUCCCE collaboration on energy supplements Advertising opportunities Editorial: JUCCCE energy columns Free quality, consistent content Celebrity ambassadors: participate in public service announcements (PSA), ad campaign, events Good social image, goodwill Directors/Producers: make PSAs, educational videos Good social image, goodwill BVA-262622-705-20070707-GE3-v6 How Can Media Get Involved? Media Role Media Benefits

    30. Access to funding and commercialization partners. Consulting jobs for professors. Access to professors with specific knowledge JUCCCE can help accelerate commercialization process • Access to prioritized list of technologies ready for market Class projects and summer interns for JUCCCE projects Learning opportunity and access to business leaders Cash prizes and access to business leaders JUCCCE business plan competitions Participate in JUCCCE press interview bureau Publicity BVA-262622-705-20070707-GE3-v6 How Can Research Institutes Get Involved? Institute Role Institute Benefits

    31. Development of Green Building showcase communities Revenues. Recognition as leader • Share learnings as case studies in JUCCCE best practices bank Recognition as leader Cash prizes and awards provide recognition as leader Incents contractors to perform well Competing in JUCCCE design and implementation competitions Access to JUCCCE network and insight into energy industry Participate in strategic roundtables Developer of Green Building Centers of Excellence Revenues Participate in JUCCCE press interview bureau Publicity BVA-262622-705-20070707-GE3-v6 How Can Developer Owners Get Involved? Developer Role Developer Benefits

    32. JUCCCE can help accelerate existing projects, scale scope and add resources • Work with JUCCCE to scale “existing projects Share credit with JUCCCE. Gain visibility through participation • Participate in JUCCCE fostered projects BVA-262622-705-20070707-GE3-v6 How Can Other Groups Get Involved? Group Role Group Benefits

    33. BVA-262622-705-20070707-GE3-v6 JUCCCE Summary • Why? • Energy situation is urgent • Governments need an actionable path to achieve green GDP growth • China and the US will mutually benefit from cooperation on energy issues • What? • A non-profit whose mission is to deliver a significant improvement towards energy productivity and a clean energy economy • Focus on 5 grand challenges- industrial, building, transportation, renewables, cleaner coal • Focus on areas of greatest impact-- initially the China market • When? • Within 10 years • How? • Driving near-term, self-sustaining programs • Who? • Involve top-level players from across the industry

    34. BVA-262622-705-20070707-GE3-v6 JUCCCE Stands For • Cooperation • Cleaner fuel • Inspiring people to make a change • Juicing up the energy markets • Accelerating us into a better future

    35. BVA-262622-705-20070707-GE3-v6 JUCCCE Timeline • MIT Forum on the Future of Energy in China • Conception of JUCCCE • - Build up JUCCCE brain trust • - JUCCCE value proposition & framework study • - Initial cut at identifying set of projects • Press conference and private working sessionto prioritize and detail top projects • Fundraising begins • 2nd Forum on the Future of Energy. Announce 1st set of completed milestones • Review organization's 5 year charter at the 4 year mark • April 3-4, 2007 • April 6, 2007 • June/July 2007 • July 18-19, 2007 (Beijing) • Sept 2007 • Oct 21-22, 2008 (Beijing) • 4 years from now

    36. BVA-262622-705-20070707-GE3-v6 Thank YouPeggy Liupeggyliu@juccce.com

    37. BVA-262622-705-20070707-GE3-v6 The JUCCCE Framework Explained

    38. Feasibility 1 • <3 yr milestone • Resources within reach • External uncertainties e.g. policy, immaturity of technology Comparative Advantage 3 Energy Impact 2 • Fit with JUCCCE's unique value proposition in: • Access to public/private sector thought leaders • Access to investors/media • Top-down view of ecosystem • Organizational/profession-al management capability • Net contribution to long term energy supply/demand balance • Net contribution to address emission & other environmental challenges BVA-262622-705-20070707-GE3-v6 JUCCCE Project Prioritization SMART (Specific, Measurable, Attainable, Realistic, Timely) H M L

    39. BVA-262622-705-20070707-GE3-v6 A Sample of Potential Projects

    40. Rapidly changing market means new players, new information, new technologies • Lack of information makes it hard for governments, industry and consumers to make the right energy choices • Build integrated physical ecosystems that minimize waste and balance supply and demand • Accelerate Information Flow • Accelerate technologies into use • Energy Efficient Physical Ecosystems • Commercialize clean energy sources and deploy energy efficient solutions faster • Wider local selection of products, systems and services BVA-262622-705-20070707-GE3-v6 Transforming the Energy Industry By Focusing on Integrated Systems

    41. Impact • Problem • Solution • New people, nascent industries and changing technologies need clear vision of "ideals" in energy systems • Best practices must be adapted locally • Companies need educated customers who will pay a premium for energy efficient products BVA-262622-705-20070707-GE3-v6 Shared Best Practices BankExample Project (Information Flow) • DISCUSSION TEMPLATE • Feasibility: Impact: Comparative Advantage:

    42. BVA-262622-705-20070707-GE3-v6 Shared Best Practices Databank 10 exclusive sponsors at USD1M over 3 years • Who Should Join? • Companies who want educated customers who will pay a premium for energy efficient products • Benefits • Solidify leadership image as an EE products or services provider in China • Maintain margin while increasing sales • How • Online resources including bilingual corporate case studies • Illustrate integrated energy systems to show products' net influence on the entire system

    43. DISCUSSION TEMPLATE • Impact • Problem • Solution • Lack of knowledge in China's consumers about energy footprint and consequences about energy choices BVA-262622-705-20070707-GE3-v6 China Documentary Film to Mobilize Awareness Example Short-Term Project • Feasibility: Impact: Comparative Advantage:

    44. DISCUSSION TEMPLATE • Impact • Problem • Solution • Lack of awareness in China's consumers about energy footprint and consequences about energy choices • No “green celebrities” phenomenon yet to provide role models • Not “hip to be green” yet BVA-262622-705-20070707-GE3-v6 China Green Advertising Campaign Example Medium-Term Project • Feasibility: Impact: Comparative Advantage:

    45. BVA-262622-705-20070707-GE3-v6 China Green Ad Fund 10 exclusive sponsors at USD1M/yr • Who Should Join? • Companies who already have large China marketing budgets • Want to expand business in China • Want to position their products as EE products or company as green • Why? • Companies joining together can fund a longer-running, consistent ad campaign will create more impact • To educate people on the consequences of their energy choices. Drive consumer demand for EE products and buildings • How? • Involve top celebrities • Professional ad agency Ogilvy to create consistent ad campaign • Multi-channel presence over many years

    46. DISCUSSION TEMPLATE • Impact • Problem • Solution • New energy writers entering rapidly with little understanding of topic • Hard for these writers to inform readers of most pressing and timely topics, using accurate information • Hard for writers to locate new experts for interviews BVA-262622-705-20070707-GE3-v6 Press Information Online Resource Example Medium-Term Project • Feasibility: Impact: Comparative Advantage:

    47. DISCUSSION TEMPLATE • Impact • Problem • Solution • Consumers lack reliable energy information from top experts • Information is either too complex or too simple to be useful BVA-262622-705-20070707-GE3-v6 Syndicated JUCCCE Energy News Column Example Medium-Term Project • Feasibility: Impact: Comparative Advantage:

    48. DISCUSSION TEMPLATE • Impact • Problem • Solution • Low consumer awareness and high price point prevents wide-spread adoption of compact fluorescent lamps • Wide variance in quality between different manufacturers BVA-262622-705-20070707-GE3-v6 Switch to Compact Fluorescents in China Urban Cities Example Short-Term Project • Feasibility: Impact: Comparative Advantage:

    49. Rapidly changing market means new players, new information, new technologies • Lack of information makes it hard for governments, industry and consumers to make the right energy choices • Build integrated physical ecosystems that minimize waste and balance supply and demand • Accelerate Information Flow • Accelerate technologies into use • Energy Efficient Physical Ecosystems • Commercialize clean energy sources and deploy energy efficient solutions faster • Wider local selection of products, systems and services BVA-262622-705-20070707-GE3-v6 Transforming the Energy Industry By Focusing on Integrated Systems

    50. DISCUSSION TEMPLATE • Impact • Problem • Solution • Local developers who want to develop to LEED standards can't easily train their staff because the LEED system is not fully translated into Chinese BVA-262622-705-20070707-GE3-v6 Leadership in Energy & Environmental Design (LEED) Translation and Adaptation • Feasibility: Impact: Comparative Advantage: