Strategic Corporate Social Responsibility Practices for Brand Reputation

May 16, 2025

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This TEDCO survey report by Doug Scott discusses aligning business and CSR objectives to appeal to stakeholders and manage brand reputation effectively. Key findings include choosing partners carefully, using diverse tools, and engaging in volunteering, gifts, finance, and contracts.

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Strategic Corporate Social Responsibility Practices for Brand Reputation

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TEDCO Survey – Brief report Corporate Social Responsibility Doug Scott dscott@tedco.org

Conclusions • Primary function: Brand and reputation management • The best: • Align business and CSR objectives • Appeal to key business stakeholders • Government, staff, customers, general public/media • Choose partners carefully to align with stakeholders’ interests • Use a wide variety of tools • Volunteering/staff time, gifts, finance, contracts

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