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Analyzing Advertisement

Analyzing Advertisement. Prepared by : Hazirah Nurafiqah Naseeha Najwa Muhamad Asnawi Siti Aishah. ANALYZING ADVERTISEMENT. Hand phone The victim’s leg The victim’s tongue The victim’s head The victim’s hand The victim’s body posture. VECTORS. SOCIAL RELATIONS.

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Analyzing Advertisement

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  1. Analyzing Advertisement Prepared by : Hazirah Nurafiqah Naseeha Najwa Muhamad Asnawi Siti Aishah

  2. ANALYZINGADVERTISEMENT

  3. Hand phone • The victim’s leg • The victim’s tongue • The victim’s head • The victim’s hand • The victim’s body • posture VECTORS

  4. SOCIAL RELATIONS • Represented participants: • Hand phone • The victim • The messages • Interactive participant: • DiGi prepaid telecommunication company

  5. REPRESENTED PARTICIPANTS • REPRESENTED AND INTERACTIVE PARTICIPANTS • INTERACTIVE PARTICIPANT

  6. THE IMAGE ACT AND GAZE • Offer • Have indirect and non-immediate involvement, the viewer is not the object • Represented participant of the advertisement reflects the message indirectly.

  7. Medium long shot SIZE OF FRAME SOCIAL DISTANCE • Middle distance

  8. This advertisement has horizontal angle. • The image producer and the viewer is involved with the represented participants. Angles and involvement or detachment.

  9. Color Saturation • Highest modality • It uses bright colors. • Color modulation • Shades of green. Modality markers

  10. Coding Orientation • Unreal • Imagination • Purposely

  11. Interpreting Written Text • Command

  12. Parallelism

  13. Statement • Exclamation • Incomplete sentence

  14. INFORMATION VALUE OF TOP AND BOTTOM TOP (IDEAL) • Writing • Detailed and specific • The real message of the advertisement

  15. BOTTOM (REAL) • More specific information • Extra information regarding the package introduce in the advertisement

  16. INFORMATION VALUE OF CENTRE AND MARGIN • Centre -represented participants • Margin -extra information and background

  17. Salience -handphone and victim • Framing -no framing

  18. Thank you

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