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Navigating the eWorld: Fundraising and the Internet. Fundraising, Spring 2009. eEngagement: The Internet and Public Life. What is it and how does it work? eCommunities ePhilanthropy Information flow Networks eAdvocacy Who does it? How is it different?

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Presentation Transcript
eengagement the internet and public life
eEngagement: The Internet and Public Life
  • What is it and how does it work?
    • eCommunities
    • ePhilanthropy
    • Information flow
    • Networks
    • eAdvocacy
  • Who does it?
  • How is it different?
    • Changes the shape of relationships
    • Network society
    • Questions of access..
    • Questions of investment, attachment, “true community”
  • How can we use it successfully?
  • What is it?

The use of electronic media for the promotion of charity and the development of charitable organizations

  • Who does it?

Larger organizations with tech. capacity. People with access to electronic media and who use it for their primary means of news/business/interaction.

  • How effective is it?

Allows rapid fundraising (ie-Red Cross and Katrina) increases anonymity and donor control. Reaches tech. savvy markets.

  • How can organizations use it?

Education-Encourage Interaction/Relationships-Management-Fundraising.

goals of using electronic media
Goals of Using Electronic Media
  • Communication/ education and stewardship
  • Online donations and membership
  • Event registration and management
  • Prospect Research
  • Volunteer recruitment and management
  • Relationship building and advocacy

Ted Hart-Nonprofit Internet Strategies

primary goal interaction and relationship building
Primary Goal: Interaction and Relationship Building
  • Create multiple avenues of engagement with the organization. More ties/avenues of exposure=more investment=literal investments. (ie-perceived closeness)
  • Encourage increased interaction and communication between donors and the organization. More clicks=greater investment…
  • Building relationships. Internet as supplement not substitute.
navigating the eworld

Email communication

Online giving

Online management tools

Online registration/memberships

eAdvocacy tactics

Prospect research

Search Engines


Charity watchdogs

Virtual shopping

Virtual Auctions

Member portals


Navigating the eWorld
successful webpages
Successful WebPages
the webpage
About us:

What we do-Mission

Who we serve- Clients

How we do it- Vision

Who does what- Board, Employees, Volunteers

Directions – contact info


990/Annual Reports

Charity reports

Sponsor/Donor list

Funding breakdown/chart

Security/Privacy Policies

Donor Information

Case Statement – Needs

How to donate (multiple ways)


Links – Further Resources


Our partners/sponsors

Opportunities for Interaction

eNewsletter or Mailed

Email Addresses

Contact Us

Get our recommendations for X


Media alerts

About you – join a community


The Webpage
using email successfully
Always leave an opt out method.

Know your constituents – who emails?

Get their addresses – give them yours - encourage communication.

Your address/url is your business card – get it out there. (radio, TV, advertisements).





Thank you’s


News items

“E-chain letters”

Using email successfully
collecting donor information
Collecting Donor Information
  • Privacy Rights – online donor bill of rights

  • Cookies?

  • Donor databases
  • Prospect searching
getting on line donations

One click donations

Mail-in requests

Credit card donations

Payroll deductions

Virtual Shopping

Matching donations


One time gifts

Cause related marketing

Annual/monthly giving

Planned giving

Capital campaigns

Donor Costs v. Benefits

(consider incentives and disincentives for acting)






Getting On-line Donations
examples on line giving
Examples On-line Giving
advocacy examples
Advocacy Examples
examples volunteer recruitment and management
Examples: Volunteer Recruitment and Management
examples events
Examples: Events
search engines and nexuses
Search Engines and Nexuses
  • For information dispersal
    • Yahoo
    • Google
    • Alta Vista
    • Goodsearch
  • For donors and volunteers
technical resources in eland
Technical Resources in eLand
  • Prospect research

  • Donor databases
  • Web design tools
  • Web hosting
  • Advocacy
  • Information management
  • Charity watchdogs http://www.charitynavigator.orghttp://www.give.org

  • eNewsletters
  • Search Engines
  • Reviews of management programs
  • Online giving
  • Virtual Shopping
application exercise
Application exercise
  • Create an on-line fundraising strategy for a nonprofit that provides landscaping services to low income individuals and communities. How can the organization encourage on-line giving?