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Crisis Communication Guidelines: Tips for Effective Messaging in Emergencies

Learn valuable crisis communication strategies from investigative reporter Ted Oberg. Discover the importance of proactive planning and honest, timely messaging when facing emergencies. Follow expert advice on media handling and parent communication to ensure a safe and secure school environment.

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Crisis Communication Guidelines: Tips for Effective Messaging in Emergencies

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  1. SpeakingUp When It Counts Ted Oberg, ABC13 Investigative Reporter

  2. After 9-1-1 It’s Too Late • Come up with a plan now – not just for crisis • Who will be responsible for communicating your message? • Collect Contacts Today

  3. Say Something !!!

  4. Say it Fast!!!

  5. Say it Again

  6. It’s OK if it hurts… and it will

  7. You Can’t Control the Message @SpringISD #SpringHS

  8. First Steps • Tell parents what happened • Doesn’t have to be complete • It has to be HONEST!!! • Establish a person and place for media & parents

  9. Second Steps • Make sure staff on site know where PIO is & direct media there • Start answering questions • Be HONEST about what you know & don’t know

  10. Let’s Say it Together “I don’t know the answer to that question, but I will do my best to get you an answer right away.”

  11. This won’t end on Day 1 • Prepare for follow-ups • Media will want to be on campus – you DON’T have to let us in – but should provide some photos • Reinforce the managed message that school is a safe place

  12. This will be your story… • Tell your story • Let the police tell theirs • Make sure your students & parents know school was and will be a safe place

  13. Thanks to... John Wilson Senior Consultant Center for Safe and Secure Schools Harris County Department of Education www.safeandsecureschools.org

  14. Thanks to... National Association of Independent Schools www.nais.org National Association of School Psychologists www.nasponline.org

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