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Elevating Quality: CQI's Strategic Communication Initiatives

Drive quality profession's reputation through corporate communications, publications, events and media relations for increased influence.

zelenia-phelps
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Elevating Quality: CQI's Strategic Communication Initiatives

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Presentation Transcript

  1. CQI’s external affairs activity

  2. Introduction • My background • Role at CQI is to raise the profile of quality and the reputation of the quality profession • In support of our strategic theme ‘To increase our influence’ • Responsibilities – Corporate communications, stakeholder and media relations. • Encompasses our publications, member communications, websites, social media activity, offline media, events and research

  3. Publications • Qualityworld • INform • Email newsletters – QWE, CPD, WQD, Volunteer newsletter • Annual report • Salary survey

  4. Websites • CQI website • IRCA websites (four language versions) • Quality Jobs • Re-designs • Server move • Integration with Project Blue • Next priority is a content review

  5. Social Media • CQI blog • LinkedIN – CQI and IRCA. Move away from the forums • Twitter – QW, CQI, IRCA and INform

  6. Stakeholder • Partnership approach • Events and publications • IIA and EEF • CMI, CBI, IoD, IoSH, Trading Standards, FSB • Awards – National Business, BCC, European Business

  7. Public affairs • Consultations – DBERR on Long term strategy for growth for UK business • Parliamentary Committee business – Health, PAC, Business • Office for Efficiency and Reform • Letters – Future Forum on health • Legislation

  8. Media • National press – business and economic • Sector trade titles, reflecting our priority growth sectors – manufacturing, engineering, construction, health as well as standard – defence, pharma, etc • Broadcast – business consumer • Media releases, statements, opinion pieces, news, features, letters, advertorials

  9. Research • Health research in conjunction with HSJ • Business research • Quality monitor • WQD – business research and salary survey

  10. Events • Lean Government, Public Servant, Redesigning Public Services • WQD external stakeholder event for WQD 2010 • Proactive approach to getting corporates signed up for 2011 • Launched a commercial conference for November 2011 • Sellex Galileo, exhibitions – Southern Manufacturing, National Engineering and Construction and Recruitment Exhibition

  11. www.thecqi.org.uk

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