JAMAICA TOURIST BOARD. CORPORATE PLAN & MARKET STRATEGY 2003/04 – 2004/05. TOURISM PERFORMANCE IN 2003 OVERVIEW. PERFORMANCE 2003. Since September 11 of 2001, activities in the tourism industry have been more related to strategies for generating recovery in arrivals and earnings.
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2003/04 – 2004/05
Primary Mkts - Includes UK, Germany, Italy, Holland & Spain
Secondary Mkts - Includes France, Austria, Belgium, Switzerland
Tertiary Mkts - Denmark, Finland, Norway, Sweden, Spain
The framework from which we will generate positive media coverage through uniquely Jamaican themes that have substance, news and entertainment value
A detailed programme structure by department will be included in the Corporate Plan 2004/05