JAMAICA TOURIST BOARD. CORPORATE PLAN & MARKET STRATEGY 2003/04 – 2004/05. TOURISM PERFORMANCE IN 2003 OVERVIEW. PERFORMANCE 2003. Since September 11 of 2001, activities in the tourism industry have been more related to strategies for generating recovery in arrivals and earnings.
2003/04 – 2004/05
Primary Mkts - Includes UK, Germany, Italy, Holland & Spain
Secondary Mkts - Includes France, Austria, Belgium, Switzerland
Tertiary Mkts - Denmark, Finland, Norway, Sweden, Spain
The framework from which we will generate positive media coverage through uniquely Jamaican themes that have substance, news and entertainment value
A detailed programme structure by department will be included in the Corporate Plan 2004/05