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Elaboração de Plano de Negócios

Elaboração de Plano de Negócios. Sessão 5 e 6 Paulo Sobral 11Janeiro 2012. Agenda. 1: Plano de Actividades em EPN. 1: Plano de Actividades em EPN Apresentações das Equipas. 1: Plano de Actividades em EPN S8: Calendarização.

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Elaboração de Plano de Negócios

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  1. Elaboração de Plano de Negócios Sessão 5 e 6 Paulo Sobral 11Janeiro 2012

  2. Agenda

  3. 1: Plano de Actividades em EPN

  4. 1: Plano de Actividades em EPNApresentações das Equipas

  5. 1: Plano de Actividades em EPNS8: Calendarização

  6. 1: Plano de Actividades em EPNReferência para um plano…Divisão, actividade,…

  7. 1: Plano de Actividades em EPNS9: Objectivos de Resultado (BSC)

  8. 1: Plano de Actividades em EPNS10: Gestão de Riscos

  9. 1: Plano de Actividades em EPNMercado e Concorrência

  10. Agenda

  11. 2: Plano de NegóciosDefinições CentraisBusiness Model Canvas

  12. 2: Plano de NegóciosDefinições CentraisThe Marketing process Marketing Analysis (The 5C’s) Customers Company Competitors Collaborators Context Market Segmentation Target Market Selection Product/Service Positioning Marketing Mix (The 4P’s) Product/Service Place/Channels Promotion Pricing Customer Acquisition Customer Retention Profits

  13. Company Building CustomerDiscovery CustomerValidation Customer Creation Concept/Seed Round Product Develop. Alpha/Beta Test Launch/ 1st Ship 3: Plano de NegóciosDefinições CentraisCustomer Development Product Development Customer Development

  14. SUPPLIER VALUE CHAINS CHANNEL VALUE CHAINS END-USER VALUE CHAINS FIRM’S VALUE CHAINS 2: Plano de NegóciosDefinições CentraisActividades da firma (Porter) Activities, “narrower than traditional functions such as marketing or R&D, are what generate value for buyers; they are the basic units of competitive advantage” Porter 1998 VALUE CHAIN VALUE SYSTEM

  15. 2: Plano de NegóciosElaboração do PlanoObjectos da Gestão

  16. 2: Plano de NegóciosElaboração do PlanoUma proposta de estrutura (HBS)

  17. 2: Plano de NegóciosElaboração do PlanoAbordagem de Serviços Profissionais (EY)

  18. Mission Statement Elevator Speech Executive Summary PowerPoint Presentation Full Business Plan 2: Plano de NegóciosElaboração do PlanoDo plano ao … pitch … 1 paragraph 30 seconds 2-5 pages 10-15 minutes 20-30 pages Financial Projections Technology Intellectual Property Market Analysis Competitive Analysis Sales and Distribution Team Detailed Support/Foundation Joe Hadzima - MIT

  19. Muito obrigado pela vossa atenção. • psobral@egp-upbs.up.pt • 937064430

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