1 / 13

Developing and Licensing The Next BIG Thing!

Developing and Licensing The Next BIG Thing!. Ross Epstein TechLaw LLP March 13, 2012 Licensing Executive Society. Agenda. Direct Response Industry Overview Respective Role of Inventor and Marketer Recognizing and Developing the Next BIG Thing Licensing the Next BIG Thing!.

zeal
Download Presentation

Developing and Licensing The Next BIG Thing!

An Image/Link below is provided (as is) to download presentation Download Policy: Content on the Website is provided to you AS IS for your information and personal use and may not be sold / licensed / shared on other websites without getting consent from its author. Content is provided to you AS IS for your information and personal use only. Download presentation by click this link. While downloading, if for some reason you are not able to download a presentation, the publisher may have deleted the file from their server. During download, if you can't get a presentation, the file might be deleted by the publisher.

E N D

Presentation Transcript

  1. Developingand LicensingThe Next BIG Thing! Ross Epstein TechLaw LLP March 13, 2012 Licensing Executive Society

  2. Agenda Direct Response Industry Overview Respective Role of Inventor and Marketer Recognizing and Developing the Next BIG Thing Licensing the Next BIG Thing!

  3. Ross A. EpsteinTechLaw LLP IP Attorney Since 2001 Telecom Entrepreneur in Central/Eastern Europe from 1992 to 2001 Business Litigator From 1987 to 1992

  4. 1979-’85 Professor CSUN, UCLA, CSULB 1992 Est. Splane Design & Mfg., Inc. 2003 built new studios for DreamProjects 2008 DreamProjects goes full time Robson SplaneSplane Design Associates, inc.

  5. Direct Response Industry Overview • Selling Products to Insomniacs! • Multi-Billion Dollar Industry • Manufacturing Done in China/Asia • Surprisingly Well Regulated

  6. Role of Inventor and Marketer • Inventor prototypes and should file initial patents often provisional • Different marketers approach inventors different ways • Sometimes intermediaries help the process

  7. Role of Inventor and Marketer • Marketer bears the highest risk and therefore enjoys the greatest reward • Inventor usually earns royalty on worldwide sales • Challenge is worldwide distribution if product warrants

  8. Recognizing and Developing the Next BIG Thing Robson Splane

  9. There is no secret password… no secret handshake to follow your dream Timely, beautifully designed innovations with a great message The Right Presentation Be reasonable, be courteous & be prepared to graciously leave the table Licensing the Next BIG Thing The Inventor’s Perspective

  10. Licensing the Next BIG Thing The Marketer’s Perspective • Duration of License • Territorial Scope • Cost of Intellectual Property Protection • Follow-on product rights

  11. Common License Terms • Term • Royalty Rates • IP Identification • Sublicense rights • Audit Rights • Termination rights • Minimum royalties/milestones to maintain rights

  12. Summary • Like Serial Successful Entrepreneur, best bets are inventors with a track record • License terms need to be reasonable • Marketer has to have the capital to give produce a real shot

  13. Thank You Robson SplaneSplane Design Associates, Inc. www. splanedesign@gmail.com Ross Epstein TechLaw LLPross@techlawllp.com www.techlawllp.com

More Related