6. The presidential election process , part 2. I. The campaign II. The election. -the campaign trail /the stump - canvassing -permanent campaign - “ megastates ” -“swing states” -sound bites -direct mail/e-mail campaigning -micro-targeting.
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6. The presidentialelectionprocess, part 2 I. The campaign II. The election
-the campaigntrail/the stump • -canvassing • -permanent campaign • -“megastates” • -“swing states” • -sound bites • -direct mail/e-mail campaigning • -micro-targeting
-2012 presidential campaign: almost $6B 2012, including more than $1B on advertising (1992: $123M) • -Federal Election Campaign Act (1971)+ Federal Campaign Acts 1974 & 1976 • -Federal Election Commission • -soft money/hard money • -“issue” ads, party-building activities, “get out the vote” efforts, etc. • -matching funds
-2002 Mc-Cain Feingold Act • -2010: Citizens United v. Federal Election Commission • -Super-PACs
Stephen J. Wayne: “Presidential candidates typically overpromise and underinform to get elected.”
Straight ticket • Coattails
-electoralcollege (270/538 votes needed to win) • -winner-take-all system • -“get out the vote”/registration drives
Obama taking the Oath of Office (Jan 2013): http://www.youtube.com/watch?v=f4RzFiF3z78 • A compilation of sound bites: “The real Mitt Romney”: http://www.youtube.com/watch?v=bxch-yi14BE (seealso: http://www.youtube.com/watch?annotation_id=annotation_26662&feature=iv&src_vid=bxch-yi14BE&v=bQu2SVFF-cU) • Ten 2012 campaignads: http://swampland.time.com/2012/12/04/top-10-politics-lists/slide/hes-got-it-right/