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Unveiling Cultural Bias in Cross-Cultural Interactions

Explore the impact of cultural bias in interpretations and judgments across different cultures, including stereotypes and misunderstandings that may arise. Examples, effects, and references discussed.

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Unveiling Cultural Bias in Cross-Cultural Interactions

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  1. Dr Jon Mills Crosscultural Understanding

  2. Cultural Bias • Interpreting and judging phenomena by standards inherent to one’s own culture

  3. Cultural Bias • For example • People who read English often assume that it is natural to scan a visual field from left to right and from top to bottom.

  4. Cultural Bias • For example • In the United States it is typical for the "on" position of a toggle switch to be "up", whereas in the UK, Australia, and New Zealand it is "down.“ • In these countries, North is the top of a map, • Up is usually the larger quantity and better, as well.

  5. Cultural Bias • For example • Japanese do not place an X in a check-box to indicate acceptance — this indicates refusal.

  6. Discussion • Can you think of any more examples of cultural bias? • What misunderstandings do you think might occur because of such cultural bias?

  7. Stereotyping • When someone claims that members of another culture all share the same, often inferior or offensive characteristics.

  8. Types of stereotypes • racial e.g. Red Indians in cowboy films are seen as bloodthirsty savages • gender e.g. women are bad drivers • age e.g. old people are said to be very forgetful • religion e.g. Catholics families have a lot of children • profession e.g. all lawyers are greedy

  9. The typical Frenchman

  10. Historical basis

  11. The typicalEnglishman

  12. Basis in fiction

  13. Gender stereotypes in children's movies http://youtu.be/O4BxGtWvsvo

  14. African Men. Hollywood Stereotypes

  15. Stereotyping Muslims

  16. Different cultural assumptions • People may misinterpret each other's motives. • For example, • One group may assume that they are simply exchanging information about what they believe, • but the other believes that they are negotiating a change in behaviour.

  17. References Douglas, Mary (1982) "Cultural Bias," in: Douglas, M.: In the Active Voice, London: Routledge & Kegan Paul; 183-254. Andersen, Margaret L. & Howard Francis Taylor (2006). Sociology: Understanding a Diverse Society. Thomson Wadsworth. Seidner, Stanley S. (1982) Ethnicity, Language, and Power from a Psycholinguistic Perspective.Bruxelles: Centre de recherchesur le pluralinguisme.

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