1 / 25

Terrestrial broadcasting in Europe and the Digital Dividend

Terrestrial broadcasting in Europe and the Digital Dividend. Elena Puigrefagut puigrefagut@ebu.ch. European Broadcasting Union. Association of public service media organisations. 80+ active Members from 56 countries 40 associate Members around the world

zaria
Download Presentation

Terrestrial broadcasting in Europe and the Digital Dividend

An Image/Link below is provided (as is) to download presentation Download Policy: Content on the Website is provided to you AS IS for your information and personal use and may not be sold / licensed / shared on other websites without getting consent from its author. Content is provided to you AS IS for your information and personal use only. Download presentation by click this link. While downloading, if for some reason you are not able to download a presentation, the publisher may have deleted the file from their server. During download, if you can't get a presentation, the file might be deleted by the publisher.

E N D

Presentation Transcript


  1. Terrestrial broadcasting in Europe and the Digital Dividend Elena Puigrefagut puigrefagut@ebu.ch ITU Regional Seminar ‘Transition to Digital Terrestrial Television Broadcasting and Digital Dividend’ Budapest, 06 November 2012

  2. European Broadcasting Union Association of public service media organisations 80+ active Members from 56 countries 40 associate Members around the world 470+ TV channels and 900+ radio channels 195 mil TV households and 600+ mil viewers every week More than 60 mil people visit EBU Members’ web services every day www.ebu.chtech.ebu.ch

  3. Spectrum allocations to broadcasting UHF Band 470 MHz 862 MHz 470-862 MHz (49 channels) planned for DVB-T in Region 1 – GE06 Plan

  4. The UHF spectrum allocations 2006 Broadcasting 61 61 61 790 MHz 790 MHz 790 MHz 21 30 40 50 60 69 21 30 40 50 60 69 21 21 30 30 40 40 50 50 60 60 69 69 Broadcasting 470 MHz 862 MHz 862 MHz 470 MHz 470 MHz 470 MHz 862 MHz 862 MHz 2007 X BC + Mobile BC + Mobile BC + Mobile BC + Mobile BC + Mobile Broadcasting 2012 X 48 694 MHz ? 2015 X 48 694 MHz

  5. The impact on the terrestrial platform Broadcasting Electronic communications networks 58 59 60 61 62 63 64 65 66 67 68 69 • New interference situation to be addressed: potential interference from new Mobile services using the 790-862 MHz band • Special mitigation techniques are needed to protect DTT services 790 MHz 862 MHz

  6. The importance of UHF frequencies 470-862 MHz offers a very good balance between antenna size and coverage/network costs

  7. High value frequencies for Mobile operators 800 MHz auctions: In Germany In European countries • Will they be ready to pay so much for the 700 MHz?

  8. The costs of refarming should not be underestimated... Some examples related to the 800 MHz: How much will it cost for the 700 MHz? The bill should not be paid by broadcasters, network operators or viewers

  9. It is more than that • Spectrum is a scarce natural resource with high public value • Spectrum is essential for making free-to-air content available to as many citizens possible and fulfilling public obligations: information, education, entertainment, culture and identity, cultural diversity, social inclusion, citizenship, public sphere • The available spectrum should be used to maximise the benefits for the end users: • maximum choice, maximum quality, minimum cost • the radio spectrum cannot be manufactured

  10. About Terrestrial Broadcasting Some DTT services launched Analogue Switch Off (ASO) completed ASO process underway DTT services not yet formally launched

  11. Digital Terrestrial TV in figures • The fastest growing broadcasting platform • More than 200 millions of DVB-T receivers sold • DTT will cover 95% - 99,9% of households in most European countries • Programme offer in Europe (June 2011) • 1800 channels in the EU27+ Croatia and Turkey • 820 national channels (compared to 500 in April 2009) • 54% of the channels are local • 47% of the channels are free-to-air, 53% pay-TV • HDTV available on DTT in 13 countries • 60% FTA channels are private, 40% public (92% of pay-TV are private) • Viewing • viewing time of linear TV is about 4 hours/day and increasing • time shifted and on-demand viewing is increasingly popular • TV is the most popular single platform for audiovisual content • the social aspect of TV reaffirmed through new social media

  12. Delivery of media services (1) Once upon a time ... Radio broadcasting TV broadcasting Public Service Broadcaster

  13. Delivery of media services (2) Today ...

  14. Delivery of media services (3)

  15. Delivery of media services (4) BROADCAST BROADBAND Terrestrial Satellite Cable xDSL Fibre Mobile Why do we still need terrestrial broadcasting?

  16. TV Reception, EU27 Households Data from Eurobarometer 362, 2011. Adds to more than 100%.Households may use more than one platform.

  17. TV Reception, EU27 Households “Terrestrials” - approx:120 million households275 million people

  18. The terrestrial broadcasting networks are a key delivery infrastructurefor public service media in Europe Criteria TECHNICAL CAPABILITIES • Technically efficient • Near-universal coverage REACH • Legacy receiving equipment • Cost efficient COSTS • Free-to-air PUBLIC SERVICE No other delivery platform combines all these features to the same degree as DTT.

  19. Cisco: ‘Globally, mobile data traffic will increase18-fold between 2011 and 2016.’ Does all of this demandhave to be satisfied only by mobile networks?

  20. Are there other solutions to satisfy the capacity? More spectrum for broadband wireless is a short term solution for (video) data tsunami

  21. ? or BROADCASTING BROADBAND - universal coverage - free-to-air - guaranteed quality - technical excellence - cost efficient - European standards - economic value - social value - ... - broadband for all - any service, anywhere, any time - unlimited choice - global connectivity - economic growth - global standards - ... AND This is a false dilemma!

  22. EU broadband targets 2020: - universal coverage with ≥ 30 Mb/s - min 50% population to have access to ≥ 100 Mb/s • Terrestrial broadcasting • 100 – 200 Mb/s (for roof antennas) • can be higher with DVB-T2 • could be used for different things DL (downlink) UL (uplink) • Mobile broadband • average DL speed ~3 Mb/s • maximum DL speed is higher • UL speed is much lower

  23. To be done 1. Include broadcasting receivers in mobile devices (smartphones and tablets) Mobile DTT

  24. To be done 1. Include broadcasting receivers in mobile devices (smartphones and tablets) 2. Facilitate cooperation between terrestrial broadcasting and mobile broadband networks 3. Enable spectrum sharing - broadcasting and PMSE - broadcasting and mobile broadband - PMSE and mobile broadband 4. Promote the use of technology that is optimal for a specific service to be delivered

  25. Thank you for your attention! Elena Puigrefagut E-mail: puigrefagut@ebu.ch Web: www.ebu.ch tech.ebu.ch

More Related