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HD Radio: The Terrestrial Broadcasting Solution PowerPoint Presentation
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HD Radio: The Terrestrial Broadcasting Solution

HD Radio: The Terrestrial Broadcasting Solution

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HD Radio: The Terrestrial Broadcasting Solution

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  1. HD Radio: The Terrestrial BroadcastingSolution Will Elkins Team 4

  2. Radio as main form of broadcast entertainment: 1920’s to 1950’s Television brings new competition: 1950’s Historical Paradigm Shifts

  3. Radio rules in cars: late 1950’s to early 2000’s AM – FM split: 1960’s http://www.youtube.com/watch?v=IKwyq_8X3rA Historical Paradigm Shifts

  4. CENSORED The Solution

  5. + + + = HD: WTF? • Based on IBOC (In Band On Channel) developed by USA Digital Radio Partners in 1991 • HD developed by iBiquity Digital Corp. (merger of USA and Lucent Digital Radio in 2000) • HD = Hybrid Digital/High Definition/pure BS

  6. How Does It Work? • Same as regular radio, except a bundled signal (digital and analog) • Since digital, information can be transmitted along with audio • Digitally compressed for multicasting and enhanced services • Receivers sort through “bounced” signals therefore enhancing clarity

  7. Why HD? Consumer P.O.V. FM = Quality AM = FM Quality Free:one time fee to get HD receiver More varied content available with the same local connection

  8. Why HD? The Station P.O.V.(Straight from the Horses Mouth) Jeremy Whiting: Impact 89FM Program Director (pictured left with Ronald McDonald)

  9. The Not-to-Distant Future • The “Buy” Button • Store-and-Replay technology • On Demand • Traffic reports displayed on navigation screen • Less commercials

  10. References • http://www.ibiquity.com/index.php • http://www.hdradio.com/index.php • http://beradio.com/features/radio_today_ radio_history/ • http://riff2com.siteprotect.net/index.php?option=com_frontpage&Itemid=1 • http://news.com.com/Digital+listening+growing%2C+radio+slipping/2100-1027_3-5706376.html?tag=nefd.top • http://www.circuitcity.com/ccd/home.do • http://news.com.com/Digital+listening+growing%2C+radio+slipping/2100-1027_3-5706376.html?tag=nefd.top • http://jalopnik.com/cars/news/its-not-radio-its-xm-gm-cuts-price-of-xm-radio-to-199-194685.php • http://www.businessweek.com/technology/content/mar2005/tc2005033_0336_tc024.htm • Personal Interview, Jeremy Whiting. February 9, 2007. • Citadel Broadcasting company presentation. February 3, 2007.