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Linx Printing Technologies

Printing Technology for the Beverage Industry: Bottler Requirements, Anti-Counterfeiting & Coding Machines. Linx Printing Technologies. Printing Technology for the Beverage Industry Overview. The Beverage Market Factors to Consider Anti-Counterfeiting Coding Technologies & their Benefits.

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Linx Printing Technologies

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  1. Printing Technology for the Beverage Industry: Bottler Requirements, Anti-Counterfeiting & Coding Machines Linx Printing Technologies

  2. Printing Technology for the Beverage IndustryOverview • The Beverage Market • Factors to Consider • Anti-Counterfeiting • Coding Technologies & their Benefits

  3. The Current Beverage Market • Huge Global Business • Soft drinks market alone worth £15 billion in 2012 • Margins are tighter due to competition, pressure from customers, and increasing costs • Bottlers need to maximise efficiency, impact of wasted production time can be significant

  4. Coding Considerations in the Bottling Industry • Code Content – how complex does it need to be? • Substrate – range of materials may be coded in one line, need to sample printer codes and ensure they are legible • Line Speed – will the coding solution keep up? • Factory Environment – likely to be a wet environment, so will require an IP rating to reliably perform • Available Budget – need to consider overall cost of ownership as well as purchase price

  5. Coding Considerations in the Bottling Industry • Reliability – need to ensure that the coding solution can keep up in changing circumstances, and can be easily serviced • Low Cost: • Needs to comply to ‘lean manufacturing’ principles, delivering flexible coding • Efficiency of bottling plants can run as low as 40-70%, tiny margins are crucial • Ease of Use – FMCGs need to reduce errors during staff changeovers

  6. Anti-Counterfeiting Problem: • Global beverage counterfeiting is growing – especially alcohol • 1 in 5 UK consumers surveyed bought fake alcohol in 2013* Coding Solutions: • Complex or high-definition digital graphics from TIJ or PIJ coders • Security inks for CIJ coders • Indelible codes from laser marking machines *‘Counterfeit goods in the UK – Consumer survey October 2013’, PwC, October 2013 http://www.pwc.co.uk/forensic-services/counterfeit-goods- in-the-uk-consumer-survey-oct2013.jhtml

  7. Coding Technologies for Bottlers Laser • No ink and no risk of smudging • Permanent to fight counterfeiting • Discreet, or very visible, high quality codes • Low cost of ownership – no consumables

  8. Coding Technologies for Bottlers Continuous Ink Jet (CIJ) • Print on almost any substrate • Wide range of inks available • UV and other security inks for anti-counterfeiting • Light weight and versatile

  9. Coding Technologies for Bottlers Large Character Marking (PIJ) • Suitable for printing on secondary packaging • High resolution codes up to 70mm high • Versatile across a range of materials • Easy set-up and adjustment

  10. Conclusions Explore your options: • Both CIJ and Laser have advantages for primary coding • Remember line speed, code content, and environment • Think about the real cost of ownership rather than just the initial purchase price Visit: http://www.linxglobal.com/en-gb/coding-solutions/industry -solutions/beverage

  11. Thank you

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