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future in digital marketing

digital marketing means that to promote products and services. This field offering various roles with opportunities for growth. It includes SEO, SSM, content marketing, email marketing and paid advertising.

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future in digital marketing

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  1. CAREER IN DIGITAL MARKETING SCOPES,SKILLS,ROLES AND FUTURE TRENDS SUBMITTED BY ZAHRA.N 21/05/2025

  2. WHAT IS DIGITAL MARKETING Digital marketing or online marketing refers to promoting product or service through online platforms. It includes social media marketing,SEO(search engine optimization),Email marketing,content marketing,paid advertising. .

  3. WHY CHOOSE A CAREER IN DIGITAL MARKETING? Career diversity Creative & analytical High demand Inbound marketing is top lead source for 60% of marketers. Many specialization paths to choose from. Appeals to a wide variety of skill sets.

  4. POPULAR JOB ROLES IN DIGITAL MARKETING • SEO specialist • Digital marketing manager • Social media manager • Content marketer • PPC/SEM Expert • Email Marketing Specialist • Web Analytics Manager • Influencer Marketing Specialist

  5. SKILLS YOU NEED TECHNICAL SKILLS SEO tools, analytics platforms, CRM software proficiency. SOFT SKILLS Strong communication, creativity, and analytical thinking abilities. ADAPTABILITY Keep updated with latest digital trends and technologies. SALARY POTENTIAL Average range: $50,000–$100,000. Google Analytics skill can raise salary by 15%.

  6. TOOLS AND PLATFORMS • SEO TOOLS:Ahrefs, Moz, SEMrush • SMM Tools: Meta Business Suite, Buffer, Later • Analytics: Google Analytics, Search Console • Email Marketing: Mailchimp, ConvertKit • Design: Canva, Adobe Express

  7. AI & Automation (Chatbots, Personalized Ads) • Influencer & Video Marketing • Voice Search & Smart Devices • Global remote job growth • Continuous learning is essential FUTURE OF DIGITAL MARKETING

  8. SCOPE AND GROWTH OF DIGITAL MARKETING • India’s digital ad spend projected to cross ₹50,000 crore by 2025 • Rise in ecommerce, online services, and social media users • AI, influencer marketing, and voice search are future trends • Remote global job opportunities increasing

  9. CHALLENGES IN THE FIELD • Constantly changing algorithms • High competition • Need for continuous learning • Managing client expectations • Maintaining creativity while following trends

  10. WHERE TO LEARN DIGITAL MARKETING IN KOCHI • If you're interested in learning digital marketing professionally, check out: • 👉 Dotin Digital Academy — Digital Marketing Course in Kochi • Learn SEO, PPC, Social Media, Google Ads, Analytics, and more • Hands-on training with live projects • 100% placement assistance

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