1 / 15

THE FUTURE OF AI IN DIGITAL MARKETING

The National Institute of Digital Marketing is an excellent educational organization that provides high-quality training programs to help professionals thrive in the digital marketing field. Their courses offer engaging, up-to-date content delivered by knowledgeable instructors.

sheeba4
Download Presentation

THE FUTURE OF AI IN DIGITAL MARKETING

An Image/Link below is provided (as is) to download presentation Download Policy: Content on the Website is provided to you AS IS for your information and personal use and may not be sold / licensed / shared on other websites without getting consent from its author. Content is provided to you AS IS for your information and personal use only. Download presentation by click this link. While downloading, if for some reason you are not able to download a presentation, the publisher may have deleted the file from their server. During download, if you can't get a presentation, the file might be deleted by the publisher.

E N D

Presentation Transcript

  1. THE FUTURE OF AI IN DIGITAL MARKETING www.nidmindia.com

  2. INTRODUCTION TO AI AI enables computers to mimic human intelligence for tasks like visual perception, speech recognition, and decision-making. Machine learning algorithms allow AI systems to learn from data without explicit programming. www.nidmindia.com

  3. MARKETERS ARE ADOPTING AI AI adoption in marketing is surging - 67% now use it per Salesforce. 50%+ will add it in a year per HubSpot. 80% integration by 2025 predicts Gartner. www.nidmindia.com

  4. DRIVING MORE PERSONALIZED EXPERIENCES Using consumer data and AI algorithms to provide hyper-personalization, More relevant and timely recommendation www.nidmindia.com

  5. OPTIMIZING AD TARGETING • More relevant and timely recommendations • *AI driven programmatic advertising and real-time bid optimization. • * Saving costs and showing most relevant ads www.nidmindia.com

  6. GENERATING INSIGHTS FROM BIG DATA Finding patterns in consumer behavior data, Guiding messaging, product development and campaigns www.nidmindia.com

  7. AUTOMATING MARKETING TASKS AI handling repetitive tasks like emails, social media, SEO. Improves efficiency and reduces workload www.nidmindia.com

  8. Mitigating Risks and Challenges 1. Data privacy 2. Algorithmic bias 3. Consumer trust 4. Need for transparency in AI systems www.nidmindia.com

  9. ENHANCING CONTENT WITH AI *Automated content creation and optimization * Still needs human curation for brand suitability www.nidmindia.com

  10. EMERGING INNOVATION AREAS *AI generated creatives * Predictive analytics *Voice and chat assistants Emerging Innovation Areas www.nidmindia.com

  11. What emerging opportunities lie ahead? www.nidmindia.com

  12. PREDICTIVE ANALYTICS More advanced AI algorithms will enable even deeper analysis of consumer behaviors, preferences and market trends to generate highly accurate predictions and insights for targeting and personalization www.nidmindia.com

  13. CONTENT GENERATION The quality and capabilities of AI content creation will improve significantly, allowing the automation of higher-level, customized content across formats like articles, social posts, emails, and ads. www.nidmindia.com

  14. AD OPTIMIZATION AI will drastically improve the ability to optimize ad targeting and bidding for relevance, conversions and ROI in real-time across platforms. www.nidmindia.com

  15. THANK YOU visit us: www.nidmindia.com

More Related