Presentation Transcript

1. WelcomeAgencies

   in conjunction with AromaCorp ANTINORI
2. Agency Agenda Assign roles officially Draw straws for product Brainstorming before meeting with client Agency name (most agencies, like law firms, use partners’ last names, often shortening the final name to an acronym) Client meeting and client presentation of new products Brainstorming after meeting with client Name of product Slogan, campaign ideas More Questions for Client Begin Research/Laptops
3. Perfume/Cologne Target audience: Women and men (25-50), above average income, used to having luxury items; do not base decisions on price Slogan TBD by agency Name of Design House: Antinori(The font for the agency logo is “Agency FB”—see “Welcome Agencies” slide) Antinori, an Italian design house for clothing and accessories, is known for its “intellectual” approach to design. Visual appeal of perfume/cologne Both perfume and cologne are clear with a hint of amber, but men’s cologne is slightly darker. Bottle should be modern in design. Must use the Antinori name, or at least the letter “A” somewhere on the bottle. Product Claims Free sample with purchase Pricing High-end (women: $95.00; men: $65.00) Sold in high end department stores and cosmetic stores.
4. What Suds corp. Does and Doesn’t want Wants--Innovative visuals for TV and print ads No showing of “skin” per se, that visual is trite. We are looking for high-end visuals and intellectual devices to appeal to high-end target market. Wants--A unifying slogan and theme for all three ads (print, radio and tv). Wants--A professional delivery of the campaign