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The Ultimate Desk Tool

The Ultimate Desk Tool. Alek K Steven M. The Ultimate Desk Tool. This is a concept of what our product my look like. Target Market. Age: 30-55 Income or class: Middle to upper levels Where they live: City, Suburban areas Hobbies or interests: Work at/behind desk Product use:

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The Ultimate Desk Tool

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  1. The Ultimate Desk Tool Alek K Steven M

  2. The Ultimate Desk Tool This is a concept of what our product my look like

  3. Target Market • Age: • 30-55 • Income or class: • Middle to upper levels • Where they live: • City, Suburban areas • Hobbies or interests: • Work at/behind desk • Product use: • Hold pens/pencils • charge electronic devices

  4. The features • Made of wood • Choose from Cherry, Oak or Red Oak • Prices differ based on the wood you choose

  5. Features continued • LED lights around the top • Help light your cubicle or office • on the sides • around the top • Choose different colors of the lights • Red, Blue, Amber, UV Purple, Green, White, Orange

  6. Features Continued (3) • Choice of 2 different speakers • Boston speaker • basic • Infinity speaker • top of the line

  7. How it is packaged • Wrapped in bubble wrap • Directions enclosed • Also customer service information for questions • Inside a cardboard box • Our Company Logo stamped on the side • Shipped thru USPS • A display for stores • boxed items to sell

  8. Competitors • Sold at most office supply stores • Office Max, Target, Walgreens, Online • Range in costs • Depends on any features they have

  9. Pricing • The pricing varies • Baseline $75 • Oak • White LEDs • Boston speaker • Most Expensive Price $180 • Cherry wood • Blue LEDs • Infinity speaker

  10. Pricing continued. • Every color of LED (other than white) • add $5 to our base price • For Cherry wood • add $90 • For Red Oak • add $50 • For Infinity Speaker • Add $10 to the base price • Boston speakers • are included in the base price

  11. Promotion • Tv Commercials • WE, News networks (CNBC, etc), sports networks • Showing how easy – just one device - cheaper • Ads in the Newspaper • Info about product • Places it is sold • Online ads with Facebook • Telling how easy – All in one product

  12. Slogan Too many cords? Too much clutter? Then you need the Ultimate desk tool!!! Buying this will simplify your life!

  13. Place Where can you get this amazing product? • Online • www.ultimatedesktool.com • Office Supply Stores • Office Max, Office Depot • Walgreens, Target, Walmart

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