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Grenouille. HAZEL. By Daan Wiedenhof & Frederik Knickel Group 8. 12/01/2012. Overview. Current situation Product Introduction Logo Slogan Promotional poster Distribution Future Prospect Conclusion Sources. Current situation. Sales decline in the US and Western Europe

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grenouille
Grenouille

HAZEL

By Daan Wiedenhof & Frederik Knickel

Group 8

12/01/2012

overview
Overview
  • Current situation
  • Product Introduction
  • Logo
  • Slogan
  • Promotional poster
  • Distribution
  • Future Prospect
  • Conclusion
  • Sources
slide4

Sales decline in the US and Western Europe

  • Annual sales growth < 1.5%
  • One of world’s largest direct sellers in beauty products
product introduction
Product Introduction
  • Which of the five senses is remembered best?
the perfume
The Perfume
  • Book by Patrick Süskind
  • The ultimate perfume
  • The power of fragrance
stimulation
Stimulation
  • Scientifically proven
  • Pheromones  nose tissue  brains  passion
  • More desirable and attractive
  • More sexual attention
slogan
Slogan
  • “Happiness is perfume, you can’t pour it on somebody else without getting a few drops on yourself.”
  • Happiness is perfume
distribution
Distribution
  • Focus on market share
  • Fragrance:
  • Deodorant, hair-, skin- and sun care:
improvements
Improvements

Total market share

Image

Product variety

Sales growth

conclusion
Conclusion
  • Revolution
  • Long lasting success
  • Market leader
sources
Sources
  • http://www.geo-reisecommunity.de/bild/regular/132485/Die-Duefte-des-Orients.jpg
  • http://files.tradoria.de/eccf86021a5720419c2505ceb6494d40/thumbs/300/a2/371621456_366371/patrick-sueskind-das-parfuem.jpg
  • http://1.bp.blogspot.com/-g2CdARWTAzg/TklYSTyvpdI/AAAAAAAAAeg/vzaZLGb1BQ0/s1600/Douglas_Logo.svg.png
  • http://www.pitchblink.nl/bestanden/ici01.jpg
  • http://www.aromatiseren.nl/cms/Uploads/logo_bijenkorf1.jpg
  • http://www.seeklogo.com/images/A/Albert_Heijn-logo-4815EE2145-seeklogo.com.gif
  • http://arreport2010.ahold.com/assets/images/brand/large/etos.jpg
  • http://1.bp.blogspot.com/_b9E-VIWhUV8/TRDK9s6fRFI/AAAAAAAAAR8/Fzq90Oc4FOA/s1600/28s6jy8.jpg