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BRANDING SOLUTIONS

BRANDING SOLUTIONS. Why StyleKandy.com?. StyleKandy.com is India’s premier e-zine in the domain of fashion and lifestyle. The website www.stylekandy.com provides readers with editorial content, news, and views that are an intrinsic part of their social calendar. Features :

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BRANDING SOLUTIONS

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  1. BRANDING SOLUTIONS

  2. Why StyleKandy.com? • StyleKandy.com is India’s premier e-zine in the domain of fashion and lifestyle. The website www.stylekandy.com provides readers with editorial content, news, and views that are an intrinsic part of their social calendar. • Features : The homepage is updated with 4-6 stories each day. A daily e-newsletter goes out by 10 in the morning every day except for Sunday.

  3. Profile • A fashion and lifestyle portal launched in the year 2006. • A gap filler between those who set trends and those who actually follow them. • Stylekandy’s association with high-end events like the Wills lifestyle India Fashion Week as web cast partner, on-site print partner with Lakme Fashion Week and Delhi Fashion Week. • Associated with many premium brands like Jimmi Choo, Moschino, Marc Jacobs, Body Shop, Nokia, LG, UB Group, Samsung, Grey Goose, Chivas Regal, Bernodricara, Blenders Pride, Gucci, Lecoanet Hemant, Sisley, Lee, Guess and Marccain are some of the brand who have been associated with Stylekandy.com.

  4. Association with Delhi Fashion Week. • On-site print partner for the 2nd consecutive season to cover the show. • The only publication to cover the entire show from fitting to runway review till the after show party, on daily basis. • Every day around 10,000 complimentary copies were distributed.

  5. Association with Lakme Fashion Week. • On-site print partner for the 7th consecutive season to cover the show. • The stories and reviews of stylekandy are eagerly awaited by designers, buyers and the audience. Making each issue a hit among the people. • It wont be wrong to mark it as the first one to tell the people about the fashion world.

  6. Who Reads Stylekandy.com ? Ayesha Thappar, Payal Jain, Alpana Gujral, Vijay Arora, Sanjay Sharma, Shaleen Jain, Sanjay Kapoor, Naina Bachchan, Saba Ali, Soni Aggawal, Sangeeta Assomull, Fatima Karan, Shweta Bachchan, Harmeet Bajaj, Bidisha Nagaraj, Kajal Aijaz, Mona Bali, Sushma Seth, Queenie Dhodhy, Shiv Karan Singh, Ambika Pillai, Tisca Chopra, Ramneek Paintal, Alka Bali, Amol Vadhera, Alka Nishar, Sapna Bhavnani, And Many More. Feroze Gujral, Ridhima Kapoor Sahani, Charu Sachdev, Tanisha Mohan, Ameeta Seth, Gunjita Dhawan, Priya Chatwal, Ramola Bachchan, Devi Cherian, Simi Tulli, Leena Mogre, Kalyani Chawla, Thenny,

  7. READERSHIP DETAILS • Our subscribers fall in A+ category, i.e. the premium and platinum segment. • It consists of designers, models, industrialists, polo players, golfers, corporate, hospitality & not to be missed bollywood • Falling in the age group of 21–49 years. • With ample disposable income and a sense of style.

  8. Data Base Break-up Database Consists of • Entire fashion fraternity, • Polo players, • Golfers  and Sports person, • Hospitality Industry, • Corporate, • Foreign Tourism Boards, • Embassies, • Bollywood and • Socialites. City wise Data Break–up Delhi– 40,000 Mumbai – 60,000 Pune– 2,000 Goa– 6,000 Bangalore – 11,000 Hyderabad – 3,000 Chennai – 2,000 Kolkatta – 4,000

  9. Home Page: • Our source of traffic is partly from the newsletter and the rest go to the website directly. • To provide you estimation, close to 40 per cent of the traffic comes from the newsletter and the rest come to the website directly through the homepage. • Your banner will remain on our website for a complete duration of the campaign and to make the campaign a bigger success, we will place your banners on different positions of our site as a part of value add. You could also change your banners each week.

  10. SectionBranding: • Apart from the daily stories, various sections are the backbone of StyleKandy. • The inside story pages is again one of the premium properties of StyleKandy; whether a subscriber comes from the homepage or the newsletter, he/she is directed to these pages. Hence, visibility is optimum.

  11. DailyNewsletter : • Direct mail is an integral part of our circulation strategy. Stylekandy web-site is updated daily, and a newsletter is fired each morning [barring Sundays] to a database of the crème-de-la-crème i.e. the premium and platinum segment. • Our subscriber base is of 125,000 people and growing. Hence, the mileage and leverage an advertiser gets through the daily newsletter, is unparalleled.

  12. Digital E-mailers or Flyers: • E-mailer or Flyers are the digital form of Advertising. • Here your creative along with the text , is incorporated in a mail and send as a personalized mail to our subscribers data base. • The sender name and the subject line of the mailer is being provided by you. • Our subscribers data-base consists of 125,000 people.

  13. Pop – ups : • Pop-ups are additional windows containing your advertisement creative. • They can have a link to the url, specified by the client. • Thus giving you the optimum results through us.

  14. Mouse Trails • These are Pointers trails, your company logo or brand name or a small message, will stick to the mouse pointer and where ever the mouse will go that logo or message will move along with it. • These trails are active with the movement of your computer mouse.

  15. Interestitial: • Your banner will be placed in the bottom of the computer screen. • When you will scroll the site, down or up the banner will remain at its place. The site will go behind the banner or will come out of it. • Thus, giving you the maximum visibility.

  16. Costingfor Daily Newsletter - Banner

  17. Costingfor Home page - Banner

  18. Costingfor Section Branding DimensionsAmount ( W* H ) Pixels Per Month • Fashion 770 * 90 Rs. 200,000/- • Beauty 770 * 90 Rs. 200,000/- • Night life 770 * 90 Rs. 200,000/- • Fine Dining 770 * 90 Rs. 200,000/- • A-List Events 770 * 90 Rs. 200,000/- • Gadgets 770 * 90 Rs. 200,000/- • Travel 770 * 90 Rs. 200,000/- • Celebrity Lounge 770 * 90 Rs. 200,000/- • Art 770 * 90 Rs. 200,000/-

  19. Costingfor Sub - Section Branding

  20. Digital E-mailers & Flyers • Our subscription data-base is of 125,000 peoples. • Cost per E-mailer Rs. 30,000/- • With a minimum of two mailer for the same month. • The E-mailer Dimensions are : - 750 * 550 (W*H pixels) • The sender name and the Subject line for the mailer are to be provided by the company.

  21. Costingfor Innovation • Pop-ups Rs. 200,000/- per month • Mouse Trail Rs. 200,000/- per month • Interstitial Rs. 200,000/- per month. • Candid Camera Rs. 250,000/- per month.

  22. To find out more about advertising with stylekandy, Kindly contact response@stylekandy.com or call 011 – 43553191 / 3192

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