1 / 20

Increasing Broadband Demand and Adoption

Explore Seattle strategies to increase broadband demand and adoption through research, public facilities, community investment, technology matching fund, free internet service, and youth engagement. Addressing digital inclusion, IT indicators, customer protection, and e-recycling to bridge the digital divide. Learn about Seattle's efforts in promoting tech literacy, civic engagement, and access to relevant content via broadband initiatives.

yuli-hays
Download Presentation

Increasing Broadband Demand and Adoption

An Image/Link below is provided (as is) to download presentation Download Policy: Content on the Website is provided to you AS IS for your information and personal use and may not be sold / licensed / shared on other websites without getting consent from its author. Content is provided to you AS IS for your information and personal use only. Download presentation by click this link. While downloading, if for some reason you are not able to download a presentation, the publisher may have deleted the file from their server. During download, if you can't get a presentation, the file might be deleted by the publisher.

E N D

Presentation Transcript

  1. Increasing Broadband Demand and Adoption David Keyes City of Seattle

  2. Some Seattle Strategies • Research and indicators • Public facilities • Technical & technology assistance • Community investment & partnerships • Diffuse technology • Enable culturally appropriate training • Build community capacity • Customer protection & advocacy

  3. Programs & Projects • Technology Matching Fund • Free Broadband Internet service • Public Internet terminals & RecTech • Youth Commons e-civic engagement • Brainstorm, monthly e-zine • Techmap • Research: IT Indicators • Fostering broadband deployment • Tech training partnerships

  4. IT Indicators

  5. Digital divide stats • Blacks are a little less than half as likely as whites to use the Internet to obtain info from government entity. • Older African Americans (51+) are less comfortable with computers than Caucasians. • Blacks are less confident in online financial transactions. Sources this page: City of Seattle 2004 IT Survey

  6. Highest Barriers • Cost • Interest/ Relevancy • Safety

  7. Unequal Access and Use • Percentage of children in school ages 7-17 who use a home computer to complete school assignments: • Annual household income less than $15,000: 29% • Annual household income more than $75,000: 77% • Percentage of young people ages 18-25 who use graphics/design programs on the computer at home: • Annual household income of less than $15,000: 18% • Annual household income of more than $75,000: 42% • Percentage of young adults ages 18-25 who use the Internet for downloading or submitting government forms: • Annual household income less than $15,000: 11% • Annual household income more than $75,000: 20% • Percentage of parents with online children ages 12-17 who use e-mail to communicate with their child’s teacher: 28% Source: Children's Partnership, 2006

  8. Impact of Being Tech Literate • 60% of jobs today require skills in technology. People who use computers on the job earn 43% more than workers not using computers. • An Internet-based asthma monitoring system lowered asthma-related limitations in activity among inner-city children by 48% compared to children using a traditional written asthma journal. • 39% of online “health information seekers” ages 15-24 have changed their personal behavior because of health information obtained online. Source: Children’s Partnership, 2006

  9. Digital Inclusion Is • ACCESS • Connectivity to Internet • User’s access to & ownership of equipment • LITERACY • Essential IT reading/writing skills • RELEVANT CONTENT • Services for those in need • Culturally relevant design • Capacity to contribute content • Channel prominence • Residents, small biz, community orgs

  10. Access & Learning Techmap • 260 sites • Wide range of services & facility types • Searchable database

  11. Technology Matching Fund • $1.5 million for 120 projects since 1998 • Annual competitive grants up to $20,000 • Increase access, tech literacy, civic engagement • Community initiated projects • Focus on underserved • 1:1 community match • Range of media & participants • Guided by citizen board

  12. Free Broadband Cable Internet Public Terminals • CTC’s and targeted NPO’s • 500 connections • ~$ 3 million • Marketing • 13 city facilities & • all libraries • 10 community center labs

  13. Customer support • Low-income senior discounts • Privacy and customer protections • Service standards E-recycling • City pc’s go to schools and npo’s • Students train while recycling • Market e-cyclers & events

  14. Tech training partnerships • External investment • Internships • Career orientations • Incentive contracts • Unbundling of contracts

  15. City Fiber Network

  16. Seattle’s Wi-Fi Pilots Service began May 2005 UniversityAvenue Parks & City Hall Downtown Columbia City

  17. Public Wi-Fi results • Partnership with UW and local chambers • Over 14,000 users per year • 25% report more customers and profits for businesses • 55% of users saved driving • Increased use of seattle.gov

  18. CT Opportunities • Trusted “brand” marketing partnerships • Workforce stepping stones • Small business assistance • Tele-gov, health, law etc. • Adjunct education facilities • Internet safety education • Survey/focus groups • Test and development partnerships • Development & maintenance of local content • Cultural trainers

  19. How to partner with CTC’s • Multi-year support, for more than equipment • Understand differences in size and capacities • Use local or umbrella groups to help facilitate larger investments • Learn their expertise and needs

  20. www.seattle.gov/tech Building a Technology Healthy Community

More Related