1 / 12

Enhancing Local Knowledge Through Collaborative Media Production

This video details the collaborative process of co-creating knowledge locally, focusing on a project-driven approach led by a Project Manager and a creative team of cultural specialists. The video outlines the stages from concept development and approval to script production, dissemination, and feedback gathering through focus groups and recordings. It highlights the importance of audience engagement, effective monitoring, and evaluation, as well as the cultural sensitivity required in content production, particularly in diverse regions like Afghanistan.

yuli-carpenter
Download Presentation

Enhancing Local Knowledge Through Collaborative Media Production

An Image/Link below is provided (as is) to download presentation Download Policy: Content on the Website is provided to you AS IS for your information and personal use and may not be sold / licensed / shared on other websites without getting consent from its author. Content is provided to you AS IS for your information and personal use only. Download presentation by click this link. While downloading, if for some reason you are not able to download a presentation, the publisher may have deleted the file from their server. During download, if you can't get a presentation, the file might be deleted by the publisher.

E N D

Presentation Transcript

  1. Videos: An Example Co-Creating knowledge locally

  2. Background

  3. Process: Client/Donor =Mainly Project driven

  4. Project Manager + Creative Team+ Cultural Specialists = Develops concept and share with Client/Donor

  5. Concept approved = Produce scripts = share

  6. Produce many drafts and get feedback (internal and external)

  7. Approved = Produce, Promote, Disseminate, Promote

  8. Monitoring and Evaluation = mainly using focus groups and recordings

  9. Reporting + using results to improve next production

  10. No rating system • Radio Version • Viewers requesting more shows • Voting: Afghan Star • Awards: Eagle Four • Unsuccessful – Culturally insensitive Game Shows Success factors

  11. Side Note: Languages • Afghanistan – two languages, selected depending on target audience • AfricaRice • Ask target audience • Pay local partners and organization

  12. Eagle Four:http://vimeo.com/26155109Afghan StarRaz-e-Khana Final Products

More Related