To be a pioneer in a Footwear industry with constant innovation in Designs and Comfort. • The brand aims at giving value consumers high quality and Fashionable design. • The brand has opted for a youthful approach in its offering. • To be available across many metropolitancities.
WDC chip(Weight , Distance, Calorie): An inbuilt shoe sensor to track your steps, distance, pace, time, and calories burned. • Foot Massager: Glycerine made material inside the cushion of the shoe to relieve pain caused by plantar fasciitis. • SolePower: Charge your phone as you walk. • Dunk sole: A fiber spring crafted with a leather chambray for High Jumping. • GPS navigation system. SmartShoe
Escalator: Power driven Texane escalator wheels with just one switch to fasten up your journey. • DIP(Display input pad): Paired via bluetooth to guide you in all aspects. Accessories
PATENTS AND LISCENING Licence and patent from sole power and GTX License from GTX Corp and SolePower.
Targeting customers in the age group of 16 and above . • Alzheimer patients. • Fashion Consciouscustomers. • Fitness Addicts. • Young working professionals. • Elite Strata of customers. THE DEMOGRAPHICS
Price Skimming to gain benefit of early adopters. Rs. 19,999/- • Exciting offer for first 500 customers. They will get a cash back of 10%, plus an extended 6 months warranty. • Outdoor advertising • In store advertising • Event Sponsorship • Live Demos • Social media PRIZING & PROMOTION
‘’The future is not ahead of us. It has already happened. Unfortunately it is unequally been distributed among companies, industries and nations.’’ -Philip Kotler And we at Fitendobring it together… THANK YOU
HarshaliPanchalNehaRahane Nikhil GamareAmodBandekar ShardulChandaneRohanChaulkar WE7vn