Lesson 6.2 The Promotional Mix ─ Advertising. Goals List the many forms of advertising discuss advantages and disadvantages of each type of advertising. Promotional Mix. Promotional Mix: strategy created by adopting a blend of some, if not all, of the types of promotion available.
Product Promotion Activities
Institutional Promotion Activities
To succeed as a business, your customers need to know about your business AND the products/services you offer
Goal of Promotion = AIDA
Attract Attention, Build Interest, Build Desire and get customer’s to Act
As part of the Promotional Mix
What are some types of Advertising you can think of?
What are some types of Advertising you can think of?: