FleishmanHillard Authenticity Workshops. What Are Authenticity Workshops?.
What Are Authenticity Workshops?
A series of intensive workshops where an organization’s executive leadership works hand-in-hand with FleishmanHillard’s global industry and practice leaders to map the strategy, messages and program to align brand and reputation in a way that creates more productive engagement with stakeholders.
What Happens During The Workshops?
Workshops are much more than just a single day event. The team is hard at work before, during and after the session to develop a strategic plan that achieves your business goals. The workshop is based on FleishmanHillard’s proprietary COMPASS model that guides an organization through the entire planning process, from conceptualization to execution.
When Do I Conduct A Workshop?
FleishmanHillard clients are using The Authenticity Gap insights to address a wide spectrum of brand and reputation needs.
A global ratings agency is using Authenticity Gap to help it rebuild their brand and credibility
A major North American energy company is using the Authenticity Gap to help it more positively engage with the community around a new pipeline construction project
A global electronics company used the Authenticity Gap to better define its innovation and points of differentiation from competitors
A national membership organization is using the research to help it improve recruitment and find ways to be more relevant to members
A global hospitality company is using the Authenticity Gap in its 2014 marketing and communications
Other clients use the Authenticity Gap as part of the development of their mission, vision values, measurement dashboard, or to build their overall leadership platform
Versatility Of The Authenticity Gap Research:
For more information about the FleishmanHillardAuthenticity Gap please contact Marjorie Benzkofer at Marjorie.Benzkofer@fleishman.comor visit the Authenticity Gap webpage at CenterOnReputation.com