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Reshaping Tourism Yields in Asia: Understanding Total Receipts Deficit

Explore the total tourism receipts deficit and the yields per arrival from key source markets in Malaysia, Singapore, and Thailand. Analyzing receipts per arrival for Singapore, China, Australia, USA, and Europe in 2010, as well as yields per day for these countries. Consideration is given to the effects of seasonality, North Asian passenger mix, and outbound vs. inbound tourism. Discover how to think differently and defy conventional tourism strategies in this evolving industry landscape.

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Reshaping Tourism Yields in Asia: Understanding Total Receipts Deficit

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  1. LCCs Reshaping Tourism

  2. Total Tourism Receipts Yield = Total Tourist Arrivals

  3. Yield Deficit? 2009 Receipts per Arrival (RM) Malaysia Singapore Thailand

  4. Yields By Source Market 2010 Receipts per Arrival (RM) Singapore China Australia USA Europe

  5. Yields Per Day 2010 Receipts per Arrival per Day (RM) Singapore China Australia USA Europe

  6. AirAsia X Seasonality North Asian Passenger Mix 33% Outbound 65% Inbound 67% 35% Jul-Aug Oct-Nov

  7. Think Differently. Defy Conventions.

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