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Video for Social Media. Whitney Hahn. Pull it together, man!. Humans are visual creatures. Consumers are researching online. It’s becoming easier to integrate. Video is effective. All the cool kids are doing it!. Understanding the Key Players. Good examples at unrulymedia.com.

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Presentation Transcript
video for social media

Video for Social Media

Whitney Hahn

Digitalbard.com

pull it together man
Pull it together, man!

DigitalBard.com

video is effective
Video is effective

DigitalBard.com

understanding the key players
Understanding theKey Players

Good examples at unrulymedia.com

DigitalBard.com

how they differ
How they differ

DigitalBard.com

favorite new weapon
Favorite New Weapon

DigitalBard.com

the sales funnel
The Sales Funnel

DigitalBard.com

when to use what
When to use What

DigitalBard.com

questions to help you decide
Questions to help you decide
  • Who is your audience?
  • What do they want?
  • How invested are they in getting what they want?
  • How immediate is your information?

DigitalBard.com

leveraging video offline
Leveraging Video Offline

Print

  • Transcribe for article or whitepaper
  • Add Unique URL
  • Use QR Codes

DigitalBard.com

qrstuff com
QRStuff.com

DigitalBard.com

leveraging video offline1
Leveraging Video Offline

Audio

  • Radio Ad
  • Podcast

DigitalBard.com

leveraging video offline2
Leveraging Video Offline

Indoor and Outdoor Signs

  • Add Unique URL
  • Use LCD Screens
  • Billboards

DigitalBard.com

leveraging video offline3
Leveraging Video Offline

Tradeshows

  • Looping Videos
  • iPad Kiosks
  • Virtual Presenters

DigitalBard.com

final checklist
Final Checklist
  • Know your desired outcomes
  • Know your audience’s needs
  • Find where the two intersect
  • Create your content
  • Select your platform of communication
  • Publish consistently
  • Participate in the conversation

DigitalBard.com

questions

Questions?

whitney@digitalbard.com

+WhitneyHahn

@bardvideo

Digitalbard.com