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Social Media for Social Good - PowerPoint PPT Presentation

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Social Media for Social Good
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  1. Social Media for Social Good .

  2. Where Are We Now? • Does Your Club Have a Website? • Does Your Club Have a Facebook Page? • Do you have a personal Facebook profile? • Do you use Twitter? • Does Your Club Use Twitter?

  3. Why Do We Need to Master this? • CLOTILDE DEDECKER • HELENE CAMPBELL

  4. Where Are We Now? • Does Your Club Have a Website? • Does Your Club Have a Facebook Page? • Do you have a personal Facebook profile? • Do you use Twitter? • Does Your Club Use Twitter?

  5. Technology is in constant flux • No customer service • Too many free tools • Always needs updating • Always new tools to try

  6. Why Do We need a Presence on the Web? • build our brand • so we are searchable • to engage people to join our clubs • attract supporters of our projects

  7. Remember this when building your Zonta Team Need some “techy, nerdy, geeky, artistic, computer type” new members

  8. Overview of Web Activity • Web 1.0 • Static Web • Websites- began in mid 1990’s • Evolved since then • Still most important web presence

  9. Current Websites • Information Overload! • Simple and streamlined • Very little text • Bigger images • Images which represent your cause • Links to Facebook and Twitter • Join our e-newsletter

  10. D4 website assistance • Professional web developer • $400 to set up website • Uses Wordpress • Zonta Volunteer can do updates • Can host for free or keep your own hosting

  11. Web 2.0 • Social Web • Started in 2003 • MySpace, Facebook, LinkedIn • Flickr, Foursquare, Pinterest • YouTube, Twitter, GooglePlus

  12. Why Use Social Media • Interactive • Build relationships with members • Inspire our supporters • Extremely widespread • Let the world know about our Zonta projects

  13. Web 3.0 • Mobile Web • Shows on 2 inch screen vs 12 to 24 inches • In US 2011, 1 in 4 accessed mobile web • 2012- estimate 1/3 of users • Will take over desktops by 2015

  14. Where to start!!!!!!!!!!!!!!! • ZI Guidelines • Square avatar or symbol • Same on all platforms • ZI gives club logo but it gets cropped • Suggest Zonta emblem • Consistent name of pages, user, handle

  15. Facebook • Founded 2004 • Currently 834,000,000 users • US has 154,760,400 users • Easy to use

  16. People • One per person • Must use own name • Have “Friends”- both must agree • Check privacy settings • Can host groups or pages

  17. Facebook Groups • Collection of users • Share information • Can be secret, secure or open

  18. Why Do We Want a • Facebook Page? • Searchable • Drive people to our website • Build an e-newsletter list • Improve Search Engine results • Interact with the public

  19. Facebook Page • Sponsored by a person • Pages have “Fans” • Must “like” a page if you want to interact • Anyone can see a Facebook Page

  20. Don’t post too often- max 4 x week • Success stories • Photos and videos • Inspirational stories • Breaking news • Calls to action

  21. Easy to set up a page, not so easy to collect fans • Need 25 fans before can name your page • “Like” your own status updates • “Like” your sponsors and donors • “Like” other Zonta Clubs and ZI • Add Facebook icon to email signature, newsletter, thank you letters • More than 1 administrator

  22. TWITTER • Founded Mar 2006 • Currently over 200,000,000 users • Send messages (tweets) of 140 characters • Breaking news tool- not social interaction • Majority of users are “observers” • Tweets are public. Anyone can go to Twitter see what people are saying

  23. Twitter Speak • Twitterverse (Universe) • Tweets • Follow or Unfollow • RT (Retweet) • Trending • Hashtags

  24. Using Twitter for Zonta • Can’t just promote events, causes • Need personality • Engage in conversations • Meaningful and relevant • Tweet about others • Retweet interesting items • Find your Twitter voice

  25. Next Steps • Identify who on your Zonta team will champion the project • Have line in budget • Don’t need to be an expert • Free or inexpensive webinars • Courses at local college

  26. Next Steps • E Newsletter or Email blasts • Constant Contact or Mailchimp • Technology meeting • We can all help each other • Be enthusiastic and have fun

  27. Any suggestions, ideas, successes that you can share?