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CAVALIER

CAVALIER. MANAGEMENT TEAM KAREN CARLTON MARKETING ROBERT CARLTON PLANNING HEATH CLAY FINANCE JEREMY NUTTER OPERATIONS. Decision 1 Cont $281.9. Production increased slightly 72.5 Sales 91.1 Interest reduced to 7.5, No Rebate Incentive $250.00 Advertising decreased to 32.4 million

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CAVALIER

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  1. CAVALIER

  2. MANAGEMENT TEAM • KAREN CARLTON • MARKETING • ROBERT CARLTON • PLANNING • HEATH CLAY • FINANCE • JEREMY NUTTER • OPERATIONS

  3. Decision 1 Cont $281.9 • Production increased slightly 72.5 • Sales 91.1 • Interest reduced to 7.5, No Rebate • Incentive $250.00 • Advertising decreased to 32.4 million • Target Location Emphasis Suburban • Message: Benefit 15%,Image 25%,Promo 15%,Remind 45% • Change in Share .04^

  4. Decision 2 Cont $289.6 • Production decreased slightly 69 • Sales 91.4 • Interest reduced to 6, No Rebate or Incentive • Advertising increased to 40 million • Target Location Emphasis Suburban • Message: Benefit 40%,Image 25%,Promo 35%, • Change in Share 0.7 down • We used psycho graphic targeting to target the base to free spirits and the LS to the traditionals.

  5. Decision 3 Cont $213.2 • Production decreased slightly 70 • Sales 80.7 • Interest reduced to 2.9,Rebate $100 • Advertising increased to 30 million • Target Location Emphasis Suburban • Message: Benefit 25%,Image 15%,Promo 60%, • Change in Share 0.6 up • We used psychographic targeting to target the base to free spirits and the LS to the traditionals.

  6. Decision 4 Cont 130.7 • Production increased 96 • Sales 83.3 • Interest reduced to 2.9,Rebate $750 • Incentive none • Advertising 26 million • Target Location Emphasis Suburban HH 3-4 • Message: Benefit 20%,Image 20%,Promo 60%, • Change in Share 0.3 up

  7. Decision 5 Cont 113.5 • We increased 5% in advertising in rural areas and over 4 person households. • Production decreased 64, Sales 66.6 • Interest increased to 4.9, $100 rebate on the base and LS and $400 on the convertible. • Advertising 40 million • Target Location, Emphasis Suburban HH 3-4 • Message: Benefit 45%,Image 32.5%,Promo 22.5%, • Change in Share 2.3 down

  8. INVENTORY

  9. ADVERTISING

  10. ADV AND PROMO

  11. PROMO BREAKDOWN

  12. NET CONTRIBUTION

  13. Cumulative Cont Cavalier

  14. ADVERTISING ALL MAKES

  15. COMPARISON • CAVALIER - CONTOUR

  16. CAVALIER / CONTOUR PROMOTION

  17. CAVALIER / CONTOUR ADVERTISING

  18. CAVALIER / CONTOUR PRODUCTION

  19. CUMULATIVE CONTRIBUTION

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