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RESPONSIBLE BUSINESS THINK, TALK, DO IT!

RESPONSIBLE BUSINESS Rezidor SAS in the Environment & Community – Our partnership with UNESCO. RESPONSIBLE BUSINESS THINK, TALK, DO IT!. ITB, March 2004 Pia Heidenmark-Cook, Director of Environmental & Social Affairs. REZIDOR SAS HOSPITALITY A short introduction to the company.

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RESPONSIBLE BUSINESS THINK, TALK, DO IT!

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  1. RESPONSIBLE BUSINESS Rezidor SAS in the Environment & Community – Our partnership with UNESCO RESPONSIBLE BUSINESS THINK, TALK, DO IT! ITB, March 2004 Pia Heidenmark-Cook, Director of Environmental & Social Affairs

  2. REZIDOR SAS HOSPITALITY A short introduction to the company • A multi-brand hospitality management company with 165 hotels in 38 countries. • Fully owned subsidiary of the SAS Group (airline). • First hotel opened in Copenhagen in 1960. • License agreement with Carlson Hospitality in 1994 & 2002 to operate four brands in EMEA. • access to reservation system and CRM network • Revenues in 2003 were 1,127 MEUR. • Number of employees group-wide is 15 400.

  3. WHAT IS RESPONSIBLE BUSINESS? Three different areas under one umbrella • Take the responsibility for the health and safety of our employees and guests. • Respect social and ethical issues in the company as well as in the community. This includes our cultural heritage. • Reduce our negative impact on the natural environment. RESPONSIBLE BUSINESS THINK, TALK, DO IT!

  4. WHY PARNTER WITH UNESCO? “Rezidor SAS is conscious of the need to safeguard sites linked to the environment and development. Therefore we support the UNESCO’s “Memories Of the Future” project. Our donations will be used to help bring magnificent monuments back to their original splendour for the delight of future visitors”. Kurt Ritter, President and CEO, Rezidor SAS Hospitality “We believe that restoring and raising awareness about the importance of our cultural heritage is an important part of our Responsible Business programme. Each hotel can contribute by supporting local restoration projects, but also by informing guests about heritage sites and how to be careful and respectful when visiting them.” Pia Heidenmark-Cook, Director Responsible Business RESPONSIBLE BUSINESS THINK, TALK, DO IT!

  5. The Altar of the Qasr El Bint Temple Petra, Jordan The Altar of the Qasr El Bint Temple, one of the three temples in the ancient city of Petra is registered on the World Heritage List. The temple “the Castle of the Pharaoh’s daughter” dates back to 30 AD. It was deteriorating and disintegrating and thus in need of major repair. Our financial support resulted in the cleaning and disinfection of the stone and its consolidation, along with a drainage regulation and the reorganisation of the site. This project benefited from considerable national and international attention. This was the first project that we adopted, in 1999. It is now completed. RESPONSIBLE BUSINESS THINK, TALK, DO IT!

  6. The Bahla Fort Oman In 2000, Radisson SAS which operates a hotel in Muscat, decided to adopt an operational and specific project in the framework of the restoration of the famous Bahla Fort, on the World Heritage List. The project consisted of restoring the entrance hall of the Fortress and setting up information signs for visitors. RESPONSIBLE BUSINESS THINK, TALK, DO IT!

  7. Robben Island Cape Town, South Africa The Robben Island was declared a South Afriacan national monument/museum in 1996. In 1999, it was designated as a South African World Heritage Sites. Robben Island Museum is in the process of developing two walking tours that will further develop the Robben Island Museum. Rezidor SAS support assists in developing these walking tours. The tours will follow two circular routes out from the Maximum Security Prison to the Lime Quarry and the Blue Stone Quarry. This project is under process and will be finalised in 2004. RESPONSIBLE BUSINESS THINK, TALK, DO IT!

  8. Children Photo Exhibition Riga, Latvia The Radisson SAS Daugava Hotel in Riga has organised two events together with UNESCO Latvia National Commission 1) In May 2003, a painting contest about “Riga - the city of the world historical and cultural heritage” 2) In October 2003, a photo contest for young photographers "Riga today" - thinking about the environment, and the water that surrounds us”. The exhibition of the finalists - 25 works - are open for the public until March 2004. RESPONSIBLE BUSINESS THINK, TALK, DO IT!

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