Cct 205 digital innovation and cultural transformation
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CCT 205: Digital Innovation and Cultural Transformation. Lecture 2: Blogs, Wikis and You. Administrivia. Schedule will change to meet guest speaker needs and incorporate new ones (e.g., Bob Topping - now on 3/13 vs 3/27)

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  • Schedule will change to meet guest speaker needs and incorporate new ones (e.g., Bob Topping - now on 3/13 vs 3/27)

  • Learning journal questions will be on guest speaker days, but also a couple of others (including today) so you can miss two if you need to.


  • You are Person of the Year for 2006, according to Time Magazine

  • Trite, yes, but emergence of Web 2.0 over last few years is quite dramatic, might realize the promise of the Internet, and probably scares a lot of mainstream players

Web 2 0 characteristics
Web 2.0 Characteristics

  • Community-based and community-building

  • Leveraging power of social networks

  • Data creation/manipulation by users

  • Dynamic data management systems, page creation, embedded web services via new frameworks (e.g., AJAX, Ruby on Rails, etc.)

  • Democratic, open-source generally (with open APIs for hacks and new tools at times)

  • What qualifies? What doesn’t? Brainstorm, report back later…

Web 2 0 attitudes
Web 2.0 Attitudes

  • Power and scalability to attract large audience (power in numbers)

  • Ease of use

  • Open vs. constrained or filtered architecture

  • Self-organization is key - at least a small cadre of self-appointed organizers, not elected or decreed but simply bubble to top

Example blogher
Example: BlogHer

  • Blogs emerged out of tech community - still predominately male space

  • BlogHer founders - let’s fix this by doing something proactively - in their words, a “do-ocracy”

  • created a portal to link women bloggers, build community among women writers, and enhance the reach of their voices

  • Also links to local community f2f events

Example barcamp
Example: BarCamp

  • Foo/Bar Camp roots in SF

  • Organic spreading of model to other cities

  • Self-organizing, self-financing, self-hosted through BarCamp wikis

  • Enterprise BarCamp this past weekend; other BarCamps to follow

  • If You are indeed Person of the Year, You should probably go to, participate and/or organize one.


  • Search

  • Links

  • Authoring

  • Tags

  • Extensions

  • Signals

    Source: McAfee, A.P. (2006). Enterprise 2.0: The Dawn of Emergent Collaboration, MIT Sloan Management Review, Spring, 21-28.


  • Search itself nothing special - basic implementations of search have been around for decades now

  • Intelligence in searching more the point - increasing recall and precision by leveraging…


  • Links themselves not all that important - but the pattern of them certainly is

  • Google’s PageRank system - an iterative, matrix-based analysis of what links to what to gauge collectively determined relevance

  • Search on relevance allows for more perceived precision in results


  • We are essentially creative beings - information workers in particular

  • Creativity is being rewarded (tacit labour vs. transactional or transformative - Johnson et al., 2005)

  • Authorship, identity and narrative construction supported - individually (e.g., blogs) or collectively (e.g., wikis) in many media (e.g., YouTube celebrities)

  • Johnson, B.C., Manyika, J.M. & Yee, L.A. (2005). The next revolution in interactions. McKinsey Quarterly, 4, 21-33.

Tags and tagging
Tags and Tagging

  • Tags - classifying keywords

  • Taxonomy - formal, centralized classification scheme (e.g., biology, LoC)

  • Folksonomy - classification based on collective dispersed wisdom of users

  • Folksonomy structures emerge ground-up and generally work (e.g., Flickr photos, Technorati for blogs, for bookmarks, interests in Facebook)


  • Folksonomies are messy - intelligent guides and thesauri can help, as do social cues

  • Semantic web - attempts to create intelligent emergent ontologies

  • Social recommendation - e.g., e-commerce solutions that suggest titles based on data (Amazon, iTunes,

  • Popularity ranking - e.g., story ranking

  • Probably a lot of work remains to be done here…


  • Awareness and compilation technologies to manage information and information overload

  • RSS feeds - information bits routed to aggregators to filter information and represent it in one spot (a bit easier than seeing if your favourite 150 blogs have been updated today)

Example cct205 wikispace
Example: CCT205 Wikispace

  • Search: local search (using this is a good idea); iterative ToC and global/local navigation

  • Links: easy ability to link within/outside Wiki

  • Authoring: privileges and rewards student participation and co-creation

  • Tagging: actually does exist (could be better)

  • Extensions - future versions, would be nice.

  • Signals - RSS feeds of favorite pages, now awareness of co-editing (finally!)

Example facebook
Example: Facebook

  • Search: search for existing/past contacts - minimal results until they confirm

  • Links: wall-to-wall, links among groups

  • Authoring: strong identity construction, but also notes

  • Tagging: categorization of interests

  • Extensions: group recommendations, FOAF networks

  • Signals: email relay, and definitely news feed (I learn too much about you at times…)


  • Already mentioned a few - others you use?

  • What doesn’t qualify?

Wikinomics will it work
Wikinomics (will it work?)

  • Economy based on openness, peering, sharing and global participation - will it work?

  • Traditional media are adapting (as they always do…)

  • Likely concludes in hybrid, with many smaller 2.0 units going under, and some mainstream media becoming increasingly irrelevant, but more an evolutionary change in the end

Learning journal q1
Learning Journal Q1

  • If you were to organize a BarCamp, what would the general topic area be? Why?

  • Who would you enlist to participate/co-organize? Where would it be?

  • What would you hope participants would leave the Camp knowing/doing?

Next week
Next Week

  • Starting investigation of course text (Chs. 3-5)

  • Perhaps a couple of KMDI students to fill in guest spots in February

  • Labs tonight - wiki tips, group signup, mashup intro