writing effective success stories
Skip this Video
Download Presentation
Writing Effective Success Stories

Loading in 2 Seconds...

play fullscreen
1 / 22

Writing Effective Success Stories - PowerPoint PPT Presentation

  • Uploaded on

Writing Effective Success Stories. Kimberly Keller, Ph.D., CFLE Evaluation Coordinator College of Human Environmental Sciences University of Missouri Extension [email protected] Objectives. Define a Success Story, and the rationale for using it

I am the owner, or an agent authorized to act on behalf of the owner, of the copyrighted work described.
Download Presentation

PowerPoint Slideshow about 'Writing Effective Success Stories' - yaron

An Image/Link below is provided (as is) to download presentation

Download Policy: Content on the Website is provided to you AS IS for your information and personal use and may not be sold / licensed / shared on other websites without getting consent from its author.While downloading, if for some reason you are not able to download a presentation, the publisher may have deleted the file from their server.

- - - - - - - - - - - - - - - - - - - - - - - - - - E N D - - - - - - - - - - - - - - - - - - - - - - - - - -
Presentation Transcript
writing effective success stories

Writing Effective Success Stories

Kimberly Keller, Ph.D., CFLE

Evaluation Coordinator

College of Human Environmental Sciences

University of Missouri Extension

[email protected]

  • Define a Success Story, and the rationale for using it
  • Understand different types of Success Stories
  • Identify key audiences with whom to share Success Stories
  • Develop strategies for communicating Success Stories to different audiences
which is more memorable
Which is more memorable?
  • 89% of Evil Witches hate Princes
  • 71% of Princes have been turned into frogs
  • There are only 38 Princesses in Missouri
  • We need to stop Evil Witches from turning Princes into frogs
success stories are important communication tools
Success Stories are important communication tools
  • Provide a framework for understanding, remembering, and acting on information
  • Prevent your accomplishments from landing in the “circular file”
what is a success story
What is a Success Story?
  • A simple description of a program’s:
    • Progress
    • Achievements
    • Lessons learned
  • A request for action
a success story is not
A Success Story is NOT:
  • Surveillance report
  • Complete evaluation picture
  • Un-biased
why you want a success story
Why you want a Success Story
  • Gain visibility and credibility
  • Educate and promote your program
  • Satisfy information requests and educate stakeholders
  • Garner more support and resources
  • Accountability and evaluation
more uses for success stories
More uses for Success Stories
  • Publicize early successes
  • Market your program to your target population
  • Provide a “face” to numbers
  • Show progress when planned outcomes will not be realized until the distant future
the 4 knows of success stories
The 4 “Knows” of Success Stories:
  • Know what information you want to tell
  • Know your audience
  • Know to tailor your message to your audience
  • Know your story
know what information you want to tell
Know what information you want to tell
  • Stories range from an overall picture to the personal level
  • Meaning and depth
  • Triangulation of data
  • Used at any point in program progress
tips for identifying content
Tips for identifying content
  • Related to grant objectives:
    • Dietary quality and physical activity
    • Food safety
    • Food resource management
  • Related to site access
  • Related to delivery methods
2 know your audience
2. Know your audience
  • Activity:
    • Each ITV site will be assigned to one of four groups
    • 3 Success Stories will be presented
    • Rate each presentation from the viewpoint of your assigned group
possible audiences
Participating program sites

Potential program sites


Extension councils



Partnering agencies



Legislators and other policymakers

… etc.!

Possible audiences:
3 know to tailor your message to your audience
3. Know to tailor your message to your audience
  • What is important to them?
  • Hot topics, key words and phrases
  • Time available to hear / read your story
  • Consider what information you want to tell
choosing the correct format
Choosing the correct format
  • Elevator story
  • Paragraph spotlight
  • One-pager
  • Full brief
  • Published article
using one basic success story with multiple audiences
Using one basic Success Story with multiple audiences
  • Good idea!
  • Ideas for creating different stories using the same information:
    • Quotes
    • Emphasizing different details of the same event
    • Use of pictures or illustrations
    • Reading level, key words (jargon)
constructing the story before you begin
Constructing the story: Before you begin
  • Before you get started, ask:
    • Who is your audience?
    • What is the goal of the story?
    • Will the story be used for a chance meeting? A request for information? Other…?
    • Is the story timely?
write for your reader not for yourself
Write for your reader, not for yourself
  • Always show a benefit
  • Memorable fact/truth
  • Emotional hook
  • Paint a picture
  • Sense of immediacy
  • The ASK
typical outline
Typical Outline
  • Title with a VERB
  • Define the problem – what is the issue?
  • Program description
  • Impact statement and the ASK
  • Contact information
it s your turn
It’s your turn!
  • Create 2 Success Stories based on the same information:
    • Elevator statement
    • Paragraph spotlight
4 know your story
4. Know your story
  • And let others know about it!
  • Practice your Success Stories and share them with others
final tips
Final tips:
  • Be prepared
  • Know your audience
  • Be systematic and consistent
  • Know which issues are hot and why
  • Have several different types of Success Stories ready at all times
  • Periodically update your Success Stories